CFOs face declining returns on capital as they continue to fund aggressive growth agendas. Most CFOs will launch a cost optimization initiative to realign costs with these growth opportunities. In this session, CFOs will learn about an approach called cost differentiation, in which CFOs translate competitive differentiation into the cost structure through investment and cost cutting techniques, protecting the long-term sources of profitable growth. This session will provide an opportunity for peer-to-peer discussion and in-depth exploration of best-practice case examples showing how leading companies have implemented differentiation-based approaches to cost structure. (MSE CFOs Only).