Brook Selassie

Brook Selassie

VP, Advisory
Brook Selassie is Gartner's expert in Corporate Strategy. For over 20 years, he has advised Chief Strategists, GMs and CEOs on growth strategy formulation, strategic planning and execution. Mr. Selassie's research area and advisory specialty is in digital business transformation, business model innovation, and scenario planning, as well as the formulation and execution of core, adjacent and acquisitive growth strategies across a variety of industries. Prior to his role at Gartner, he acquired broad experience representing companies in investment banking transactions, including debt and equity underwriting, mergers, acquisitions, and divestitures. His current portfolio includes providing advice to CFOs and their teams on next-gen finance-business partnership, and leading approaches in management reporting and analysis. Mr. Selassie is a sought-after executive coach and a frequent speaker in global strategy and innovation forums, as well as leadership, strategy and board off-sites.
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Tuesday, May 25, 2021 / 11:45 AM - 12:15 PM EDT
(03:45 PM - 04:15 PM GMT)
Long-Term Growth Initiatives: Increase Success and Reduce Execution Costs

The challenge: Amid an economic crisis and industry upheaval, CFOs and Finance Leaders find their companies at a challenging crossroad. While many have bolstered portfolio management discipline to drive business focus, analysis shows that most can still expect at least 40% of their strategic initiatives will fail. Join Gartner to learn how progressive firms protect long-term growth investments by reducing initiative drag.

Tuesday, May 25, 2021 / 02:45 PM - 03:30 PM EDT
(06:45 PM - 07:30 PM GMT)
CFO Workshop: (For Organizations Under $2Bn in Revenue) Gartner 2021 Scenarios: How to Accelerate Business Success in a Time of Worldwide Disruption

CFOs and Finance Leaders in all industries are keen to reset their strategy due to COVID-19 and its implications. Gartner has created four plausible end-scenarios, to help leaders understand how the future may unfold and what opportunities and risks those futures hold. This Workshop will introduce a practical toolkit that helps finance leaders engage with the business to assess and reset mission-critical priorities for success.

Wednesday, May 26, 2021 / 01:15 PM - 01:45 PM EDT
(05:15 PM - 05:45 PM GMT)
Protecting Value in an Era of Big Digital Investments

The pandemic escalated investments in digital capabilities and business models, leading to higher fixed costs for many firms. In an uncertain growth environment, how can CFOs offset higher digital costs by identifying and rightsizing costs across the firm? Join this session to learn the 3 strategic principles efficient growth companies follow to promote scale over scope in their cost base.

Wednesday, May 26, 2021 / 02:45 PM - 03:30 PM EDT
(06:45 PM - 07:30 PM GMT)
CFO Workshop: (For Organizations Over $2Bn in Revenue) Gartner 2021 Scenarios: How to Accelerate Business Success in a Time of Worldwide Disruption

CFOs and Finance Leaders in all industries are keen to reset their strategy due to COVID-19 and its implications. Gartner has created four plausible end-scenarios, to help leaders understand how the future may unfold and what opportunities and risks those futures hold. This Workshop will introduce a practical toolkit (and exercise) that helps finance leaders engage with the business to assess and reset mission-critical priorities, and reset critical strategic initiatives to enable success.

Join us to hear from Gartner experts and thought leaders.