Brook Selassie

Brook Selassie

VP, Advisory
Brook Selassie is Gartner's expert in Corporate Strategy. For over 20 years, he has advised Chief Strategists, GMs and CEOs on growth strategy formulation, strategic planning and execution. Mr. Selassie's research area and advisory specialty is in digital business transformation, business model innovation, and scenario planning, as well as the formulation and execution of core, adjacent and acquisitive growth strategies across a variety of industries. Prior to his role at Gartner, he acquired broad experience representing companies in investment banking transactions, including debt and equity underwriting, mergers, acquisitions, and divestitures. His current portfolio includes providing advice to CFOs and their teams on next-gen finance-business partnership, and leading approaches in management reporting and analysis. Mr. Selassie is a sought-after executive coach and a frequent speaker in global strategy and innovation forums, as well as leadership, strategy and board off-sites.
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Monday, June 01, 2020 02:00 PM|Monday, June 01, 2020 05:00 PM
Research Discussion: Mid-Size Enterprise CFO Performance Leadership – A Differentiation-Based Approach to Cost Optimization

CFOs face declining returns on capital as they continue to fund aggressive growth agendas. Most CFOs will launch a cost optimization initiative to realign costs with these growth opportunities. In this session, CFOs will learn about an approach called cost differentiation, in which CFOs translate competitive differentiation into the cost structure through investment and cost cutting techniques, protecting the long-term sources of profitable growth. This session will provide an opportunity for peer-to-peer discussion and in-depth exploration of best-practice case examples showing how leading companies have implemented differentiation-based approaches to cost structure. (MSE CFOs Only).

Tuesday, June 02, 2020 09:45 AM|Tuesday, June 02, 2020 10:30 AM
The CFO's Strategy Execution Mandate

C-Suite leaders cite slow strategy execution among their top challenge for 2019, with 70% expressing low confidence in their ability to solve the problem. Insufficient visibility and control, a firefighting mentality, excessive near-term operational concerns and change fatigue are among the top causes of strategy execution derailments. These challenges are exacerbated by increasing market complexity and speed — largely resulting from emerging digital trends — that are driving transformative business change. CFOs are well-positioned to support more complex cross-silo coordination throughout the execution process, resulting in better – and more timely -- mid-course corrections. 2020 will also force CFOs to contend with something not seen since 2009 — widespread risk of slowing growth rates. As this risk elevates, Finance Leaders look to accelerate strategy execution to prop up slow growth and overcome gaps from failed prior investments.

Tuesday, June 02, 2020 02:00 PM|Tuesday, June 02, 2020 03:00 PM
CFO Roundtable: A Risky Business — Business Continuity Planning

The recent coronavirus outbreak has refocused executive attention on the importance of business continuity planning and the ever-present risks to stable financial growth in a volatile, interconnected world. What important lessons have CFOs drawn from the disruptions of the past decade, and what are they doing to ensure business continuity in today's risk landscape?

Tuesday, June 02, 2020 04:00 PM|Tuesday, June 02, 2020 04:30 PM
Lead the Business to Make Sound Decisions with Information Navigation

The advancement of digital technology has created both intense pressure for speed and a glut of easily-accessible information. Information overload leaves decision makers uncertain and overwhelmed—and unable to make sound decisions quickly. Providing additional data or insight will not help stakeholders who are already drowning in good information. Instead Finance executives must learn to apply the Information Navigator approach to help their stakeholders manage and make sense of the information they have already gathered.

Wednesday, June 03, 2020 04:00 PM|Wednesday, June 03, 2020 04:45 PM
How Cost Differentiation Enables Sustained Profitable Growth

CFOs face declining returns on capital as they continue to fund aggressive growth agendas. Most CFOs will launch a cost optimization initiative to realign costs with these growth opportunities. In this session, CFOs will learn about an approach called cost differentiation, in which CFOs translate competitive differentiation into the cost structure through investment and cost cutting techniques, protecting the long-term sources of profitable growth.

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