Frank Buytendijk is a Distinguished VP & Gartner Fellow in Gartner's Data and Analytics group. His work mostly takes a futurist approach, researching the edges of what he covers. Mr. Buytendijk pioneers the topics of "digital ethics" and "digital society" helping organizations to do the "right thing" with technology and avoid "messing up." He further covers data and analytics. In addition to that, he is the co-lead of the Gartner Maverick Research program. which is Gartner's research incubator. Next to his responsibilities at Gartner, Mr. Buytendijk is a visiting Fellow at Cranfield University School of Management, and a regular guest lecturer at Warwick Business School.