Innovation has moved beyond the experimental exploration of new revenue or efficiency opportunities and is now seen as a core capability used for strategic risk mitigation, external sustainability goals, corporate brand and reputation, and other goals with less obvious direct monetary value. This mandates new funding criteria, new governance approaches and new mindsets. Learn what leading innovators are doing differently.

Economic headwinds impacting enterprises make it easy for executive leaders to delay innovation. However, in the long run, those that had the courage to innovate have come out ahead. Leverage Gartner's enterprise value equation framework to market internally, obtain seed money, staff resources, and deliver innovation creatively in uncertain economic times.