The New York City Health and Hospitals have raised the bar for clinical and operational excellence by developing a fit for purpose data literacy program starting with user personas, rather than with technology. The recent CDO Dr. Alexander Izaguirre and his D&A team has built a data academy program that offers data literacy assets to novice, intermediate and advanced learners. The program has not only elevated the overall data literacy level of the New York City Health and Hospitals workforce by has also improved the data culture but supporting a culture of psychological safety.