James Royster
Guest speaker

James Royster

Senior Director, Data Strategy & Operations
James Royster is the Senior Director, Data Strategy & Operations at Celgene. He is a highly-accomplished Business Analytics leader with diverse experience in pharmaceuticals, medical devices, and managed healthcare. He has a track record of providing analytic tools to facilitate decision-making in complex situations, adapting to rapidly changing priorities and mobilizing cross-functional teams. At Celgene, he led critical analytics initiatives across Inflammation and Immunology (I&I) franchise products with a priority focus on the commercialization of the billion-dollar brand, OTEZLA® (apremilast), leading to a successful acquisition. He has over 20 years of experience in the pharmaceutical industry in a variety of roles in sales, marketing, and analytics.
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Wednesday, September 23, 2020 11:45 AM|Wednesday, September 23, 2020 12:30 PM
Case Study: How to Grow a Billion-Dollar Product: A Case Study in DataOps for Celgene

The success or failure of a pharmaceutical product is determined during the first months in the market. Business questions come from all over the organization on a monthly, weekly, daily, and even hourly rate. Analytics plays a key role in providing insights that determine the product’s lifetime revenue. Yet, analytic teams’ biggest struggle is to keep up with customer requests and to avoid letting data errors slip into production. Come learn how this pharmaceutical company used DataOps to improve cycle time (from weeks to one day), reduce errors (to virtually zero), and build a billion-dollar product success.

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