Jon Francis
Case study

Jon Francis

Chief Analytics Cfficer
Jon Francis is chief analytics officer for Starbucks Coffee Company. He is responsible for analytic and data strategy, data science and market research for the enterprise – with specific support for customer, marketing, digital, pricing, product, partner, ops services and store.
Jon joined Starbucks in November 2015 supporting data science for the Starbucks Rewards program. Over the past five years, his remit had increased to include analytics, data and measurement sciences for the entire marketing organization. Specific accomplishments included standing up machine learning to support personalization and targeted marketing, deployment of a recommendation engine leveraged within the Starbucks App and Google Voice ordering, and establishing next-generation financial measurement capabilities for our paid media investment.
Jon has an M.S. in Statistics from Oregon State University, and a B.A. in Math from St. Olaf College. He lives in Seattle with his wife and two daughters. He enjoys tennis, music and theater, and traveling.
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