Mark Hopkins
Guest speaker

Mark Hopkins

CIO
Mark Hopkins is the Chief Information Officer at Park City, Utah based Skullcandy, leading the global IT, Digital, and Customer Service teams. During Mark’s tenure, he has helmed Skullcandy’s digital transformation and his team has successfully increased online revenue and presence in the digital ecosystems, evolved into a world class customer service organization, and enabled growth with innovative systems solutions. Mark's team is constantly adapting to and meeting the challenges of a rapidly evolving business using cloud technologies, real-time analytics, data warehousing, and virtualization. Prior to Skullcandy, Mark worked in Silicon Valley for fabless semiconductor manufacturers Xilinx and Cypress Semiconductor. At Xilinx Mark managed the Operations Business Solutions group, a global team responsible for implementing systems and processes to streamline operations, improve customer service, and reduce cost. Mark started his career at Cypress as a production control planner and programmer/analyst on the Supply Chain Management team.
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Monday, September 21, 2020 10:45 AM|Monday, September 21, 2020 11:30 AM
Case Study: Advanced Analytics Mixtape: Skullcandy’s Multi-Faceted Approach to Actionable Insights

Getting started with advanced analytics can be a daunting task. That’s great, but in today’s competitive environment, you have to get past your inhibitions and take the plunge. Come learn how headphone manufacturer Skullcandy has assembled a variety of advanced analytics tools and techniques in a practical and cost effective way, paving the way for learning and progression!

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