Treat your treatment like an asset — for competitive advantage 

  

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. “Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage,” the latest book from Gartner, provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

 

In 2018, alumni were given the chance to pick up a copy on-site. We would like to offer everyone the chance to experience the benefits of this brand-new book by providing the first chapter for free. 

Experience the Gartner difference.