: Identity data is the enabler for all future digital experiences, and Blue Shield of California had an ambitious goal. To build a new global data model and shift the focus of identity management away from plans, and to the individual as the attribute anchor. To achieve this a fragmented identity landscape and complex API layer would need to be redesigned, and consolidated. This session will discuss how an identity fabric approach using the pillars of virtualization, simplification, and optimization allowed streamlining of controls, making identity data more accessible, promoting improved user experiences, and enabling developers to focus on strategic work.