Your Customer & Market Insights Hub

Emerging Customer and Market Insights

Successful insights functions increase knowledge of customers and the market across the enterprise by synthesizing new and existing information and producing actionable insights. To know where your market is headed is to understand how your customer and marketing is changing. 


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We've got you covered

Industries are evolving or dying, audiences are polarizing, and global/local market considerations have never been more relevant. At Gartner Marketing Symposium/Xpo, we’ll help you stay ahead by helping you understand how the landscape is changing.


Explore this topic through aligned sessions including: 


  • Conquering the Digital World of Gen Z
  • Why Consumer Mobility Will Disrupt Marketing in the next Five Years
  • How Complex Consumer Frustration with Amazon Creates Openings for Discouraged Brands
  • Ask the Expert*: Understanding Small Business Buyers — The Business and the Owner
  • Ask the Expert:* Who Is Gen Z?
  • Workshop*: Customer-Centric Survey Design


Want to dig deeper?  Discuss customer and market insights in depth during a 30-minute one-on-one meeting with a Gartner Expert, a few experts on this topic include:


  • Danielle Bailey, Managing VP
  • Claire Tassin, Director, Advisory
  • Derek Stubbs, Director, Advisory


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5 Gartner Marketing Predictions

Consumers have become numb to brand interactions that are not authentic and relevant. They want the brands they love to demonstrate a thorough understanding of their preferences, offer personalized interactions and make a social impact. Consumers are redefining brand value on their terms, demanding greater convenience and relevance from every engagement and every device. Read the full article from Smarter With Gartner. 


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*Requires online pre-registration as space is limited and dependent on eligibility and availability. Registered attendees will sign up for the Gartner one-on-one and small group sessions via Gartner Events Navigator beginning April 1, 2019 at 1PM ET. Register prior to April 1 to ensure your access to the booking portal.

Experience the Gartner Difference.