Your Marketing Data, Analytics & Measurement Hub

Reach Peak Marketing Performance with Data, Analytics & Measurement

Marketing automation and personalization have become critical capabilities for marketers to meet the shifting needs of consumers. To keep up, marketers must develop new competencies in areas such as data sourcing, integration and management, and advanced analytics. Data and analytics are now foundational for marketing.  Marketers that do not evolve will fall behind, ultimately losing relevance to a diverse consumer base. 


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We've got you covered

Achieve your marketing goals and measure your successes through adept use of data and analytics. At Gartner Marketing Symposium/Xpo, we’ll inspire you with advances in measurement, modeling, targeting and personalization. 


Explore this topic through aligned sessions including: 


  • Understanding Marketing Analytics Tech Landscape
  • Building an Innovative Marketing Analytics Org
  • Extracting Value from Varied Customer Data
  • Ask the Expert*: Stop Guessing and Start Testing — How to Build a Test and Learn Culture
  • Roundtable*: How to Recruit, Hire and Retain Marketing Analytics Talent
  • Workshop*: Customer-Centric Survey Design


Want to dig deeper?  Discuss marketing data, analytics and measurement in depth during a 30-minute one-on-one meeting* with a Gartner Expert, a few experts on this topic include:


  • Christi Eubanks, Managing VP
  • Jason McNellis, Sr. Director Analyst
  • Michael Froggatt, Director, Research


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Gartner Marketing Research: Data, Analytics & Measurement

In more than 45% of marketing organizations, data scientists perform basic activities such as data visualization and preparing data for analysis.


The future is personalized, people-based and predictive. Eighty-one percent of marketers expect the majority of their decisions to be data-driven by 2020. Seventy-six percent say that's already the case.


Interested in 3 key areas to bolster marketing performance? Download this playbook.


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*Requires online pre-registration as space is limited and dependent on eligibility and availability. Registered attendees will sign up for the Gartner one-on-one and small group sessions via Gartner Events Navigator beginning April 1, 2019 at 1PM ET. Register prior to April 1 to ensure your access to the booking portal.

Experience the Gartner Difference.