Your Martech Hub

Maximize your Marketing Technology Solutions

Marketing technology enables brands to create new products and services, enter new markets and build experiences that attract and retain customers. With marketers dedicating unprecedented portions of their budgets to technology, effective martech management is critical. Evaluating and deploying the right solutions, stitching existing technologies together and understanding emerging trends are all key success factors. 

 

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We've got you covered

Marketing leaders may struggle with technology acquisition and deployment — at Gartner Marketing Symposium/Xpo, we’ll help you understand the vast martech landscape and make the right decisions to support your strategies through technology. 

 

Explore this topic through aligned sessions including: 

 

  • Deliver Seamless Multichannel Experiences Through Marketing Technology Integration
  • Up Close and Personal: Winning Strategies, Tactics, and Tools for Personalization
  • Truth, Trust, and Authenticity: Why Blockchain Really Matters for Brands
  • Roundtable*: Martech Leader Meetup

 

Want to dig deeper?  Discuss marketing technology in depth during a 30-minute one-on-one meeting* with a Gartner Expert, a few experts on this topic include:

 

  • Bryan Yeager, Sr. Director Analyst
  • Andrew Frank, Distinguished VP Analyst
  • Lizzy Foo Kune, Sr. Director Analyst

 

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Disruptive Technology Trends 

Marketing leaders are often preoccupied with tactical challenges and short-term success and, therefore, risk ceding opportunities to lead strategic business model innovation initiatives to leaders outside of the marketing discipline. Emerging technology now impacts all four “Ps” (price, product, promotion and place) across consumer behavior, operational technology and the entire marketing ecosystem.

 

Stay ahead of 12 emerging technology trends that fundamentally impact marketing — read more in this Smarter With Gartner Article

 

See how Gartner for Marketing Leaders approaches Martech research

 

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*Requires online pre-registration as space is limited and dependent on eligibility and availability. Registered attendees will sign up for the Gartner one-on-one and small group sessions via Gartner Events Navigator beginning April 1, 2019 at 1PM ET. Register prior to April 1 to ensure your access to the booking portal.

Experience the Gartner Difference.