Maximize your Marketing Technology Solutions

Marketing technology enables brands to create new products and services, enter new markets and build experiences that attract and retain customers. With marketers dedicating unprecedented portions of their budgets to technology, effective martech management is critical. Evaluating and deploying the right solutions, stitching existing technologies together and understanding emerging trends are all key success factors. 

 

We've got you covered

Marketing leaders may struggle with technology acquisition and deployment — at Gartner Marketing Symposium/Xpo, we’ll help you understand the vast martech landscape and make the right decisions to support your strategies through technology. 

 

Aligned topic sessions: 

 

  • Deliver Seamless Multichannel Experiences Through Marketing Technology Integration
  • Up Close and Personal: Winning Strategies, Tactics, and Tools for Personalization
  • Truth, Trust, and Authenticity: Why Blockchain Really Matters for Brands

 

Disruptive Technology Trends 

Marketing leaders are often preoccupied with tactical challenges and short-term success and, therefore, risk ceding opportunities to lead strategic business model innovation initiatives to leaders outside of the marketing discipline. Emerging technology now impacts all four “Ps” (price, product, promotion and place) across consumer behavior, operational technology and the entire marketing ecosystem.

 

Stay ahead of 12 emerging technology trends that fundamentally impact marketing — read more in this Smarter With Gartner Article

 

See how Gartner for Marketing Leaders approaches Martech research

 

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