Multichannel Marketing is a Continuum of Engagement

Multichannel marketing is a continuum of relationship building between a company and its customers. Successful multichannel marketing execution requires an understanding of your customers’ behavior and interests, goals and needs, and how channels operate most effectively to deliver the right content, to the right consumer, at the right time, in both isolation and harmony. Marketing leaders need tools, talent and customer insights to deliver personalized multichannel engagements for growth.

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Today’s customer may pick up your marketing message at any stage of their purchase, in any channel. At Gartner Marketing Symposium/Xpo you will explore how to orchestrate your channel activities to deliver the right messages to the right customer at the right time to drive business outcomes. 

 

Aligned topic sessions:

 

  • Generating Breakthrough Multichannel Marketing Initiatives
  • Up Close and Personal: Winning Strategies, Tactics, and Tools for Personalization
  • Why Your Loyalty Program Won’t Work and What to Do About It

 

 

Improve multichannel marketing with CDP

A marketer who wants to activate campaign messaging across email, mobile and other channels would only need to rely on the one customer profile from the CDP. Although multichannel marketing hubs were developed as a way to address these challenges, customer data platforms (CDPs) fill important gaps needed for multichannel marketing success. The hub-and-spoke model provides marketers with greater control and customization of their multichannel marketing environments.   Read the full article here. 

 

See how Gartner for Marketing Leaders approaches multichannel research.

 

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