Your Hub for Multichannel Marketing

Multichannel Marketing is a Continuum of Engagement

Multichannel marketing is a continuum of relationship building between a company and its customers. Successful multichannel marketing execution requires an understanding of your customers’ behavior and interests, goals and needs, and how channels operate most effectively to deliver the right content, to the right consumer, at the right time, in both isolation and harmony. Marketing leaders need tools, talent and customer insights to deliver personalized multichannel engagements for growth.

 

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We've got you covered

Today’s customer may pick up your marketing message at any stage of their purchase, in any channel. At Gartner Marketing Symposium/Xpo you will explore how to orchestrate your channel activities to deliver the right messages to the right customer at the right time to drive business outcomes. 

 

Explore this topic through aligned sessions including:

 

  • Generating Breakthrough Multichannel Marketing Initiatives
  • Up Close and Personal: Winning Strategies, Tactics, and Tools for Personalization
  • Why Your Loyalty Program Won’t Work and What to Do About It
  • Roundtable*: Delivering Success in Organic Social Marketing
  • Ask the Expert*: Best Practices for Brand Marketing on Facebook and Instagram
  • Workshop*: The User Experience Design Process

 

Want to dig deeper? Discuss multichannel marketing in depth during a 30-minute one-on-one meeting* with a Gartner Expert, a few experts on this topic include:

 

  • Sean Holbert, Director, Advisory
  • Noah Elkin, Sr. Director Analyst
  • Alex Gash, Director, Advisory

 

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Improve multichannel marketing with CDP

A marketer who wants to activate campaign messaging across email, mobile and other channels would only need to rely on the one customer profile from the CDP. Although multichannel marketing hubs were developed as a way to address these challenges, customer data platforms (CDPs) fill important gaps needed for multichannel marketing success. The hub-and-spoke model provides marketers with greater control and customization of their multichannel marketing environments.   Read the full article here. 

 

See how Gartner for Marketing Leaders approaches multichannel research.

 

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*Requires online pre-registration as space is limited and dependent on eligibility and availability. Registered attendees will sign up for the Gartner one-on-one and small group sessions via Gartner Events Navigator beginning April 1, 2019 at 1PM ET. Register prior to April 1 to ensure your access to the booking portal.

Experience the Gartner Difference.