Vision & Leadership: Execute your Marketing Strategy with Confidence

Effective marketing leaders understand the strategy and economics of the business. They source talent, structure teams and work across functions to deliver results.  Since marketing leadership doesn't come with a playbook and the game is constantly changing, marketers must find ways to innovate while continuing to advance business goals.

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The agility required to be a successful marketing leader has never been greater.  At Gartner Marketing Symposium/Xpo CMOs and senior marketers will learn more about the strategies, talent, and platforms being employed by best in class organizations and how to set and communicate a compelling vision and manage your team in an era of dynamic change. Using case studies, proprietary research, benchmarking and client survey data we’ll equip you with new tools and challenge conventual wisdom to further accelerate your organization.

 

Explore this topic through aligned sessions including:

 

  • How to Identify the Right Talent to Hypercharge Your Team? 
  • Visual Literacy: Communicating Your Values & Vision
  • Using Small Data to Drive Marketing Strategy
  • Roundtable*: The Empathy Advantage
  • Roundtable*: What Are the Secrets of a Good Agency Relationship?

 

Want to dig deeper?  Discuss your marketing strategy and vision in depth during a 30-minute one-on-one meeting* with a Gartner Expert, a few experts on this topic include:

 

  • Ewan McIntyre, Sr. Director Analyst
  • Maureen Mullen, Chief Strategy Officer, Gartner L2
  • Jessica Williams, Director, Advisory
Seven Habits of Highly Effective Leaders

Marketing is a fast-paced discipline in which even the most experienced leaders often operate without a playbook. With the demand for results at an all-time high, marketing leaders need to ensure they have the agility, interpersonal skills, and strategic and operational leadership habits to deliver business-impacting growth. View the 7 habits in this Smarter With Gartner article.

 

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*Requires online pre-registration as space is limited and dependent on eligibility and availability. Registered attendees will sign up for the Gartner one-on-one and small group sessions via Gartner Events Navigator beginning April 1, 2019 at 1PM ET. Register prior to April 1 to ensure your access to the booking portal. 

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