Interested in what Gartner Marketing Symposium/Xpo 2023 has to offer? Watch our opening keynote from our 2022 conference: Marketing’s Big Shift — Unleash Your Superpowers to Accelerate Value.
Marketing and communications teams have seen increasingly complex customer journeys, changing talent dynamics and organizationwide reorientation around digital-first customer strategy. As functional boundaries continue to blur, shadow functions emerge and customer data and technology disperse across the enterprise, leaders are finding it harder to show their value. This keynote discusses how to challenge conventional wisdom about what your team must own — and what you should defend — and how to prioritize the right capabilities, operations and investments to unlock digital growth and demonstrate your impact on the business.