Gartner is the world’s leading research and advisory company, a trusted advisor and objective resource for more than 15,000 organizations in more than 100 countries—across all major functions, in every industry and enterprise size.

Gartner for Marketers provides the objective, expert advice and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results.

Gartner research, at your fingertips

Gartner Marketing Symposium/Xpo provides CMOs and marketing leaders actionable advice about the trends, tools and emerging technologies they need to deliver business results. Gartner analysts will address the biggest opportunities, challenges and priorities marketers face today, including:

  • Lead marketing innovation to build brand trust in untrusting times
  • Get the most from your customer experience strategy and investments
  • Use data and analytics to make the right decisions for your marketing organization and your customers
  • Help drive conversions through optimization of your sales channels and partnership with your sales team
  • Coordinate your multichannel strategy to get customers to buy, with great content for B2B, B2C or B2B2C

An experience designed to multiply the power of new ideas and practical solutions

Watch and listen to inspiring keynote speakers and take those thought-provoking ideas to your sessions and discussions with Gartner experts. Then, take the strategic guidance from our experts to the Solution Showcase to test and discover the technology that’s right for your organization. 

Strategic Advice. Meet with Gartner experts to learn about the latest strategic trends in marketing and explore how you can apply these insights to achieve your goals.

Guaranteed Inspiration. Fuel up on ideas from visionary marketing leaders who have a unique take on what’s next for marketing, business and technology.

Peer Networking. Expand opportunities through networking with other marketing leaders and discover answers to shared challenges face-to-face.

Technology Solutions. Explore the latest Marketing technologies — and find the solutions that will accelerate your marketing success

Research covered at Gartner Marketing Symposium/Xpo

The Annual CMO Spend Survey 2019-2020 research provides detailed insight into your peers’ marketing strategy and investment plans and contains the data you need to lead confidently into 2020. These marketing insights will help you develop an impactful strategy that’s focused on both near-term results and long-term growth while answering your top questions, such as:

  • How will 2020's changing economic climate impact marketing budgets?
  • What percentage of company revenue did my peers spend on marketing on 2019
  • What are the capabilities, technologies and programs that are critical to the success of my marketing strategy?
  • What are the new channels that CMOs are investing in to reach their target customers?

Your chance to access Gartner proprietary research

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    Don't just take our word for it...

    Here’s what 2019 attendees had to say about the event. View more.