The value of Gartner

As the world’s leading research and advisory company, Gartner brings marketing leaders the indispensable insights, advice and tools needed to achieve the mission-critical priorities of today and build the successful organizations of tomorrow. At Gartner Marketing Symposium/Xpo® 2020, stay ahead of disruptive business forces, tackle your key initiatives and learn how to lead the marketing department to impact where the business goes next.


  • Unbiased, research-backed sessions led by Gartner experts
  • Personalized virtual interaction with seasoned experts
  • The latest Gartner marketing research debuted at the conference, in an environment built for dialogue
  • Your CMO and marketing executive peers via interactive Q&A’s, chats and virtual networking sessions

Who are Gartner experts?

Gartner experts are the people behind the research our clients trust. They extract insights from qualitative and quantitative research, and thousands of client interactions every year. As unbiased leaders in the marketing field, Gartner experts serve as conference speakers, attendee mentors, and research facilitators.

Opportunities to interact virtually
with marketing experts

In addition to attending any track sessions across the conference agenda, as an attendee, you’re entitled to a Gartner one-on-one meeting, two roundtables, and two Ask the Expert sessions, for a deeper and more personal dive into particular topics or challenges. Preview topic highlights to be covered this year and sessions by track, here. 

Gartner one-on-one meeting*

This popular session provides you with 30 minutes of undivided attention and support from a Gartner expert. Get feedback on a key initiative or share an urgent challenge. Attendees tell us these meetings are worth the cost of conference admission.

Roundtable sessions*

Your marketing executive peers from leading organizations and various industries discuss relevant topics inspired by the latest research in these Gartner-expert-moderated, small-group virtual interactive sessions.

Ask the Expert sessions*

These small-group interactive discussions foster learning and feature one Gartner expert who answers your pressing questions.

*Hurry, space is limited. Depending on availability and eligibility, registered attendees may sign-up for these session types via Gartner Conference Navigator after registration. 


The value of Gartner research, interaction with the experts, unparalleled peer group networking, and inspiring speakers are just a few reasons why attendees come back to Gartner Marketing Symposium/Xpo® year after year. Here’s what attendees have to say.

“Gartner has exceeded my expectations as far as giving me research-based strategies and recommendations along with practical application that I can take back and implement effectively for results.”

Ashley Soon
Segment Marketing Manager

“Gartner provided access to high-quality, data-driven content, ideas and constructs that will help guide and inform future initiative we’re pursuing and challenges we face.”

Michelle Chornecker
Senior Director, Brand Strategy, Thomson Reuters

“Always impressive to ‘discover’ key insights in the work you live every day at Gartner Marketing Symposium. In each session, the Gartner experts build a story, insight by insight, to reveal what you need to do for your company to succeed in this ever-evolving digital world.”

Nicole Ellis
Senior Marcom, Global at Rich Products