79% of consumers say they will no longer buy a brand if their personal data is used without their knowledge. Digital marketing leaders are on the hook to build a privacy-centric mindset into their organizations — rightsizing their internal teams and ad tech partnerships. Although 88% of brands have tracking tags on their sites, just 32% used a privacy and compliance vendor. Brands around the world cannot afford to apply yesterday’s models, and instead must take a proactive stance on privacy to reap the rewards of sophisticated personalization and targeted marketing. Our sessions are designed to help Chief Marketing Officers and marketing leaders understand the impact of privacy and personalization for more effective marketing strategies.