Experience an unbiased, strategic brand marketing leader perspective

As a brand marketing leader, your knowledge of the latest best practices on building brand equity and defining a successful brand strategy is key to achieving your goals, including measuring and communicating the value of brand investment, guiding the organization to the right brand and activating the brand across channels.

Gartner Marketing Symposium/Xpo is the premier conference for brand marketing leaders tasked with balancing resources and driving growth for their organization. Whether you’re looking to validate your strategy, enhance your professional network or simply reconnect with peers face-to-face, this curated conference journey provides guidance in the areas most meaningful to your organization.

The Gartner difference

Accelerate toward your goals

Each element of the conference is designed to build upon the others, providing avenues to dive deeper and access to some of the greatest minds in marketing to help you plan your next steps in pursuit of key opportunities and challenges.

From large-group keynotes setting the stage for emerging technology and trends, and sessions featuring Gartner experts and external thought leaders, to small-setting roundtables and workshops all the way to personalized one-on-one interactions with Gartner experts, you have a wide variety of ways to discover new insights, engage and validate your strategy, and walk away ready to make smarter, faster decisions.

  • Hear from the brightest minds about current ideas that can inspire your strategy and deliver transformative results through insightful keynotes and topic presentations.
  • Attend sessions facilitated by Gartner experts that challenge you to solve problems and exchange ideas with your peers, allowing you a practical approach through hands-on learning.
  • Take advantage of special programing designed to engage with conference insights through the lens of a specific role or organizational size, or through a high priority such as diversity, equity and inclusion (DEI).
  • Understand how key topics apply to specific roles, and network with peer industry leaders and Gartner experts who know your business.

What's included

  • A one-on-one meeting with a Gartner expert to directly address your key initiatives and challenges, tailored to the expert answers you need
  • Roundtables to connect with peers from leading organizations to discuss relevant topics, inspired by the latest research and hosted by a Gartner expert
  • Peer networking events designed to provide natural conversations away from a screen
  • Access to our Exhibit Showcase, including the leading technology solution providers innovating essential business capabilities

View the agenda

View our 2023 agenda, targeted to provide the research, guidance and tools to enable you to successfully lead your organization’s brand marketing initiatives for maximum impact.

Brand marketing leaders session highlights:

  • Top Things That Successful Brand Leaders Prioritize
  • What Marketing Leaders Need to Know About ESG
  • The Cultural Weight of Inflation: Why and How Price
  • Activating Your Brand Through Meaningful Experiences

Meet a Gartner expert

Take the opportunity to meet with a Gartner marketing expert specializing in helping brand marketing leaders accomplish their goals while attending Gartner Marketing Symposium/Xpo. Each conference ticket includes a one-on-one meeting with a Gartner expert to explore any topic of your choosing.