Experience an objective, strategic marketing operations and analytics leader perspective

As marketing organizations are required to manage increasing functional and cross-functional complexity, you play a key role in efficiency, standardization and measuring efficiency. To link strategic planning to tactical execution, you need actionable insights to build and defend your marketing plans and budgets, evaluate martech options and make the best use of analytics and reporting.

The Gartner Marketing Symposium/Xpo™ conference is the premier conference for marketing operations and analytics leaders tasked with balancing resources and driving growth for their organizations. Whether you’re looking to validate your strategy, enhance your professional network or simply reconnect with peers face-to-face, this curated conference journey provides guidance in the areas most meaningful to your organization.

From last year’s conference, watch our session on designing dashboards to create stakeholder-centric tools to learn more.

Accelerate toward your goals

Each element of the conference is designed to build upon the others, providing avenues to dive deeper and access to some of the greatest minds in marketing to help you plan your next steps in pursuit of key opportunities and challenges.

From large-group keynotes setting the stage for emerging technology and trends, and sessions featuring Gartner experts and external thought leaders, to small-setting roundtables and workshops all the way to personalized one-on-one interactions with Gartner experts, you have a wide variety of ways to discover new insights, engage and validate your strategy, and walk away ready to make smarter, faster decisions.

  • Hear from the brightest minds about current ideas that can inspire your strategy and deliver transformative results through insightful keynotes and topic presentations.
  • Attend sessions facilitated by Gartner experts that challenge you to solve problems and exchange ideas with your peers, allowing you a practical approach through hands-on learning.
  • Take advantage of special programing designed to engage with conference insights through the lens of a specific role or organizational size, or through a high priority such as diversity, equity and inclusion.
  • Understand how key topics apply to specific roles, and network with peer industry leaders and Gartner experts who know your business.

  • A one-on-one meeting with a Gartner expert to directly address your key initiatives and challenges, tailored to the expert answers you need
  • Roundtables to connect with peers from leading organizations to discuss relevant topics, inspired by the latest research and hosted by a Gartner expert
  • Peer networking events designed to provide natural conversations away from a screen
  • Access to our Exhibit Showcase, including the leading technology solution providers innovating essential business capabilities

View our 2023 agenda, targeted to provide the research, guidance and tools to enable you to successfully lead your organization’s digital transformation initiatives for maximum impact.

Marketing operations/data and analytics leaders session highlights

  • Attaining Excellence in Marketing Operations
  • Establish Digital Commerce Operations to Enable Growth and Agility
  • Don’t Get Stuck in the Murky Middle of Marketing Analytics Maturity
  • “Better Data” Won’t Solve Data-Driven Decision Making

Take the opportunity to meet with a Gartner marketing expert specializing in helping marketing operations/data and analytics leaders accomplish their goals while attending the Gartner Marketing Symposium/Xpo™ conference. Each conference ticket includes a one-on-one meeting with a Gartner expert to explore any topic of your choosing. Here are a few Gartner experts you could meet with on-site who specialize in topics that marketing operations/data and analytics leaders care about most:
Featured Speaker
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Michael McCune

Sr Director, Advisory
Gartner
Featured Speaker
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Rachel Smith

Principal Analyst
Gartner
Featured Speaker
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Matt Wakeman

Sr Director Analyst
Gartner