Guest Keynote
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Afdhel Aziz

Afdhel Aziz

Founder & Chief Purpose Officer

Afdhel Aziz is one of the world’s leading experts in brand purpose, marketing innovation, and social entrepreneurship. He had a 20-year career as an award-winning international marketer who led brands at Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York. He was most recently Director of Absolut Labs in the USA, highlighted by Forbes as ‘one of top three marketing innovation labs to emulate’ in the world. He is currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 like Adidas, Facebook, Sonos, Bacardi, Mars and Coty use culture and technology as a force for good. Afdhel is the co-author of Good is the New Cool: Market Like You Give a Damn (Regan Arts, 2016), a provocative manifesto for a bold new model of marketing, which helps brands become a force for good. The book was a #1 Amazon New Release in ‘Philanthropy and Charity’ and has been hailed as the new ‘Ogilvy on Advertising’. He is one of the world's leading experts on how to deliver cutting-edge campaigns, content, and experiences; working with world-class artists such as Lady Gaga, Deadmau5, and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, and the Andy Warhol Foundation. Examples of his work include Absolut Reality, the world’s first live-streamed virtual reality concert; Absolut Deadmau5, a groundbreaking video game with electronic music superstar Deadmau5; and Absolut Open Canvas, which transformed entire city blocks in Brooklyn and San Francisco into contemporary art installations. He has been a featured speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University and more. His work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable and more. He is based in Los Angeles, California where he lives with his wife and son.

Wednesday, May 01, 2019 02:00 PM|Wednesday, May 01, 2019 02:45 PM

Guest Keynote: Good is the New Cool: Market Like You Give a Damn

In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities. He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by ‘doing well by doing good’. Thought-provoking principles from his book ‘Good is the New Cool' like 'Think Citizens Not Consumers’, 'People are the New Media' and ‘Don’t Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’

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