Activating your brand on social media demands more than a great content and advertising strategy. It's a unique medium that requires additional brand expression considerations. Think community management, influencer and brand partnerships, and engaging in groups. Get answers to questions like, what does a modern social community management strategy look like? And why is it such an important component of brand activation?
Speaker Bio
Amber Boyes
Director Analyst
Amber Gallihar Boyes is a Director Analyst helping equip CMOs, brand and communications leaders with reputation and brand management, crisis communications, PR and social media.
As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.
Read More
Read Less
As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.
Tuesday, May 23, 2023 / 12:00 PM - 12:45 PM MDT
Ask the Expert: Expressing Brand Values and Positioning on Social Media
Wednesday, May 24, 2023 / 02:45 PM - 03:15 PM MDT
How You Fill Your Funnel Matters
Today’s audience expectations & economic climate make it more important than ever to think strategically about which top-funnel brand activities drive the biggest payoff. In this session, we'll examine the role of social and earned media, how they fuel one another and drive long-term brand and financial impact.