Angela Laubmeier, VP, Head of Corporate Brand Strategy at Lincoln Financial Group, developed "The (Un)Spoken Plan" campaign to tap into – and help resolve – common and uncomfortable barriers to financial planning. The campaign turned insights about financial conversations into compelling executions that not only drove brand value, but helped families take the next step on their financial journeys.
Speaker Bio
Guest speaker
Angela Laubmeier
Vice President and Head of Corporate Brand Strategy
Angela Laubmeier is vice president and head of corporate brand strategy for Lincoln Financial Group. In addition to brand, she is responsible for the company’s advertising, corporate social media channels and public website content, as well as its naming rights of Lincoln Financial Field, home of the Philadelphia Eagles. Laubmeier has more than 15 years of experience in marketing, mostly in the financial services sector. Laubmeier earned her bachelor’s degree in Journalism from the University of Wisconsin-Madison and her master’s degree in Management from The College of Saint Scholastica in Duluth, Minnesota.
Read More
Read Less
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT