Speaker Bio

Anna Banks
Guest speaker

Anna Banks

Senior Vice President, Personalization and Performance Marketing
Anna Banks is Senior Vice President, Personalization and Performance Marketing at Sephora. In this role, she is focused on accelerating the client-centric vision for Sephora, generating client acquisition, increasing lifetime value, and building stronger personalization strategies. Anna’s leadership also spans across a variety of teams at Sephora including Digital Marketing & Media, Personalization & Orchestration, CRM, and Marketing Insights.

Since joining Sephora in 2020, Anna has led several new internal workstreams allowing Sephora to deliver more dynamic, personalized client experiences at scale via an omni-channel approach. Additionally, she has prioritized driving transparency by uplifting direct-from-consumer feedback regarding Sephora’s progress with creating inclusive retail environments across the organization, and led the development of Sephora’s retail media network, Sephora Media Collective.

Anna has more than 20 years of experience in a variety of marketing roles both in-house and on the agency side.
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Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
CMO Story: SEPHORA’s Leading DE&I Initiatives Drive Marketing Performance

For years, Sephora has been trailblazing the pursuit of creating more inclusion and diversity withinand beyondthe beauty industry. Diversity, Equity & Inclusion is not merely a checklist item, but is woven into every fiber of the brand. Join us for a session with Anna Banks, SVP, Personalization and Performance Marketing at Sephora to hear:
• Why it’s important for businesses to integrate DE&I throughout their organization and the various ways Sephora is doing it
• Why showing up with an authentic voice is important to reach new audiences and grow in the future
• How the company utilized tech to expand representation in the beauty industry

Join us to hear from Gartner experts and thought leaders.