Brianna Lux

Brianna Lux

Director, Advisory
Brianna Lux is a Director of Advisory for Gartner for Marketers and the Gartner Communications Leadership Council, which provides best practice research, benchmarking, and advisory support to a membership of leading organizations. In this role, Ms. Lux partners with Marketing and Communications executives to identify, understand, and advise on their challenges related to Communications function and team management. Outside of Gartner, she has been an improv comedy performer for over 10 years, and she brings her listening skills, collaboration, and creative energy from improv to every client engagement.
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Monday, May 23, 2022 / 03:00 PM - 04:00 PM EDT
Workshop: Becoming the Boardroom Influencer (Exclusive to CMO Circle Attendees)

One of the critical skills for CMOs in the current work environment is strong interpersonal influence. To be successful CMOs need to be able to lead business partners to effective marketing solutions and build relationships within and outside of the organization. This session will help you better understand stakeholders, diagnose behavioral style interaction preferences, and identify ways to land on win-win solutions. Exclusive to CMO Circle attendees

Tuesday, May 24, 2022 / 03:00 PM - 03:30 PM EDT
If Measurement Is Murder, Make It a Mystery

Measuring the business and behavioral impact of communications is a challenge for even the most advanced communicators. In this session, we’ll show you how the same methods and ways of thinking that detectives use to investigate crime — fictional and real — can help you solve measurement mysteries. Put on your deerstalker hat and bring your pipe, because we’ll ask you to sleuth along with us as we go.

Join us to hear from Gartner experts and thought leaders.