Practice Vice President
Christi Eubanks is a Practice Vice President within the Marketing & Communications group, leading the advanced analytics, data science and Digital Performance Benchmarks (formerly L2) data platform teams. Her scope includes all Marketing and Communications data support, including methodology, data science and ML, PPR and analyst survey design and analysis, benchmarking and data visualization.
Prior to building the QUADS function within the Marketing & Communications group, she managed a team of Analysts. As an analyst herself, Ms. Eubanks specialized in marketing data and analytics, with a focus on customer data management and modeling; marketing measurement; web, social media and mobile analytics; customer journey analytics; data visualization; and advanced analytics.