Christopher Ross

Christopher Ross

VP Analyst
Chris Ross works with CMOs on strategy, leadership, brand, innovation, organizational design, and customer experience (CX) and innovation.
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Tuesday, December 01, 2020 / 02:30 PM - 03:00 PM EST
Create an Authentic, Connected Brand

Brand is a critical driver of consumer behavior, yet consumers are more fickle and less trusting of brands than ever before. Building an authentic, resonant brand is critical. We'll help you:

- Understand the brand and marketing landscape
- Connect consumer and brand values
- Assess your current brand profile to guide messaging and behavior
- Create a plan for creating an effective, aligned brand

Wednesday, December 02, 2020 / 01:45 PM - 02:15 PM EST
Ask The Expert: Build a Marketing Talent Roadmap to Harness Your Most Valuable Asset — Your People

Building the right team is essential for success, but talent planning often falls down the list of strategic priorities. Fast-moving, in-demand marketing capabilities have created a significant talent challenge. You need a roadmap that captures talent requirements and maps how you lead, develop and manage your teams to meet your objectives today, and achieve your future vision. You'll learn:

- The state of marketing talent competition in 2020
- How to build talent vision and roadmap
- How to implement and optimize your roadmap

Hear it first at Gartner Marketing Symposium/Xpo