Speaker Bio

Claudia Ratterman

Claudia Ratterman

Director Analyst
Claudia Ratterman is a Director Analyst for Gartner for Marketers, based in Los Angeles, CA. For the last 14 years, Claudia has been helping brands achieve business results by providing actionable, objective insight around Social Media Marketing.
Read More Read Less
Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
Ask the Expert: Influencer Marketing Strategies That Will Lead to Conversions

As the social media landscape evolves, it is critical for brands to adjust their strategy to meet new demands and create meaningful connections with customers to increase conversions. In this session we will cover:
- Trends
- Strategic and tactical ways to enhance a living influencer program that delivers on business results

Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
How to Optimize Your Paid, Influencer and Organic Social Strategy

Shortening attention spans and generational differences in consumption on social platforms require digital marketing leaders to adjust their social content strategies regularly. In this session, we’ll address trends, benchmarking data, and case studies on:
-What social content performs best
-What types of branded content do consumers want to see
-How to best leverage paid social advertisements

Join us to hear from Gartner experts and thought leaders.