Claudia Romo Edelman
Guest speaker

Claudia Romo Edelman

Founder
Claudia Romo Edelman is a social entrepreneur, an advocate and a catalyst for change. A captivating public speaker and media contributor, Claudia is a leader of inclusion, focused on unifying the U.S. Hispanic community and promoting sustainability and purpose-driven activities. Claudia is the Founder of the We Are All Human Foundation, a New York-based non-profit foundation, dedicated to advancing the agenda of diversity, inclusion and equity. She is also a Founder and Co-Host of ‘Global GoalsCast’, a podcast which highlights global progress through the stories of champions making a difference. With an extraordinary background with global organizations, including the United Nations and the World Economic Forum, she has worked on humanitarian causes for 25 years with organizations such as UNICEF, the UN Refugee Agency (UNHCR) and the Global Fund to fight AIDS, Tuberculosis and Malaria. Prior to her role at the We Are All Human, she was seconded to the Executive Office of the Secretary-General of the United Nations to lead communications and advocacy for the Sustainable Development Goals (SDGs), which she was instrumental in their creation and launch.
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Tuesday, December 01, 2020 10:30 AM|Tuesday, December 01, 2020 11:15 AM
CMO Story: Diversity and Inclusion: A Marketing Advantage

Diversity and inclusion (D&I) efforts resonate with consumers, and can become a brand advantage. Data shows that companies with an ethnically diverse board of directors are 43% more likely to experience higher profits. But that’s just the start. Gartner data shows that teams that prioritize D&I outperform teams that don’t. An increasingly diverse customer base demands that brands reflect D&I in their marketing communications, while practicing what they preach in their own hiring practices. Clients tell us that they increasingly prioritize D&I when selecting agency partners. Especially in creative fields like advertising and marketing, a diversity of ideas can be differentiating. In this session, you'll learn: 1) How D&I can have a positive impact on your brand, your employees, and society at large 2) How to audit your own organization’s D&I efforts and make improvements 3) How D&I has given a competitive advantage to leading global brand.

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