The digital future of retail is now—it’s just not in the US. Racing ahead to become the world’s omnichannel and e-commerce capital, China is a global testing ground for brands’ most innovative digital initiatives. This presentation will explain how the China market functions as a digital bellwether for global retail. In this session, you will learn:
- What the future holds for social commerce in the US based on what’s happening on apps like WeChat and TikTok in China.
- How China is ahead on omnichannel technology in areas including AI, mobile payments and data-driven product development.
- How brands in China are digitizing experiential marketing and bridging the gap between online and offline.