Danielle Bailey

Danielle Bailey

Managing Vice President
Danielle Bailey is a Managing Vice President at Gartner where Ms. Bailey leads the APAC Sector. She manages the team responsible for assessing the digital strategies of more than 250 global brands in the APAC market, with a specific focus on China and Japan. She has developed a custom methodology for benchmarking digital performance that encompasses paid and earned media, e-commerce and search visibility, social media and brand-owned digital channels.

She advises the senior executives of leading global Beauty, Luxury (Fashion/Watches and Jewelry), Activewear and Consumer-Packaged Goods brands on optimizing their digital investments to achieve competitive advantage.
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Wednesday, December 02, 2020 03:15 PM|Wednesday, December 02, 2020 04:00 PM
The Future of Retail: What Western Brands Can Learn From China

The digital future of retail is now—it’s just not in the US. Racing ahead to become the world’s omnichannel and e-commerce capital, China is a global testing ground for brands’ most innovative digital initiatives. This presentation will explain how the China market functions as a digital bellwether for global retail. In this session, you will learn:

- What the future holds for social commerce in the US based on what’s happening on apps like WeChat and TikTok in China.
- How China is ahead on omnichannel technology in areas including AI, mobile payments and data-driven product development.
- How brands in China are digitizing experiential marketing and bridging the gap between online and offline.

Thursday, December 03, 2020 09:45 AM|Thursday, December 03, 2020 10:30 AM
Capitalizing on the Power of Social Media and Influencers

As consumers’ social media habits evolve to include new platforms and content formats, brands must adapt in order to keep up. The presentation examines social media landscape shifts and how brands can leverage the power of their social media followers and the influencer economy to boost brand awareness and engagement. In this session, you will learn:

- How the social marketing landscape has evolved from content to commerce and the new platform opportunities that exist for brands.
- Influencer marketing tactics that have proven successful for maximizing engagement on Instagram brand mentions.
- Data-driven best-in-class practices for packaging social content, especially for Gen Z consumers.

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