Speaker Bio

Don Cantow
Guest speaker

Don Cantow

Senior Vice President WW Solutions Channel
Don Cantow is a highly accomplished executive with 30+ years of experience in the high-tech industry. He's currently Senior VP WW Solutions Channel at Altium, leading a global team that's transforming electronic design and realization to meet the increasing demand for mass customization and production of electronics. His pioneering approach enabled Altium to expand into mid and high-end markets while shifting to a SAAS model. Previously, he held senior leadership roles at Siemens, where he established a large global team driving software, hardware, consulting, and IP proliferation, improving channel efficiency and customer satisfaction. Don began his career with Texas Instruments, where he focused on high-value semiconductor solutions. With a formal education in Computer and Electrical Engineering and business, Don is a sought-after thought leader known for his strategic vision, leadership skills, building high-performance teams and ability to create value for customers, partners, and stakeholders.
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Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
CMO Story: How Altium Solved Commercial Coordination and Buying Group Consensus

The rise of virtual collaboration among B2B buying group members has added complexity to purchase processes and made it harder for commercial teams to coordinate their response to prospects. Learn how Altium drove dramatic commercial results by deploying a simple, prospect-facing tool that helped marketers, sellers and buying groups optimize interactions, track progress and build consensus.

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