In this session we'll give you an exclusive first view of data and insights from Gartner's 2023 CMO Spend and Strategy Survey. Our annual survey of the senior-most marketing leaders in North America and Western Europe captures the spending and capability priorities of marketing. As enterprises seeks efficient growth in the midst of ongoing uncertainty, how are CMOs reshaping their strategies?
Speaker Bio
Ewan McIntyre
VP Analyst
Ewan McIntyre is a VP Analyst and Chief of Research for the Gartner for Marketers Practice. Mr. McIntyre is focused on how CMOs and leaders build strategies and align marketing's capabilities, resources and budgets to deliver measurable, optimized performance. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.
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Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Signature Series: Gartner’s 2023 CMO Survey — Marketing Focuses on Efficient Growth in a High-Velocity World
Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
The CMOs Guide to Getting Started With Agile Strategy
Traditional planning isn't fit for purpose, especially amidst disruption. It's quickly outdated, reacts slowly and depends on certainty. In this session, we'll unpack Gartner's Strategy 2.0 Framework that supports an agile planning. From this session, you'll learn why the time is right to update your strategic planning approach, and how you can start to make the change.