Helen Loh
Guest speaker

Helen Loh

Senior Vice President, Digital, Product & Content Marketing
Helen Loh is Senior Vice President, Digital, Product & Content Marketing at Charles Schwab. Ms. Loh oversees Schwab’s largest branded communication channels for Retail investors, to drive NTF acquisition and deepen client relationships. These channels include Schwab.com, digital and print publications, Schwab’s presence on search engines and branded content delivered through paid and social media. In addition, Loh is responsible for marketing all Retail products, services and digital client experiences to Retail clients. Ms. Loh has over 20 years of marketing and product management experience with Fortune 500 brands including Proctor & Gamble and Clorox, and Silicon Valley startups ranging from digital content media to B2B software companies. She holds a bachelor's degree in Industrial Engineering from Stanford University, and a Master of Business Administration degree from Stanford Graduate School of Business. Ms. Loh is a board member of the Charles Schwab Foundation. She is also a co-sponsor of the Asian Pacific Islander Network at Schwab (APINS).
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Wednesday, December 02, 2020 03:15 PM|Wednesday, December 02, 2020 04:00 PM
CMO Story: Through the Clients’ Eyes - How to Create a Genius Content Strategy

How do you attract consumer engagement in the face of shorter attention span, more distractions and lower trust in brands? Innovate your content marketing strategy to focus on delivering value for consumers, ensure an engaging narrative and achieve business results at scale. In this session, you’ll learn how Genius brand Charles Schwab tackles these challenges and how you can:
● Become a trusted content resource
● Build empathy and show consumers that your brand gets them
● Expand your audience funnel and drive conversion

Meet the experts face to face.