Hillary Plank

Hillary Plank

Director, Advisory
Hillary Plank is a Director, Advisory, in the Gartner Marketing and Communications practice. She provides research-backed guidance and advice to Communications Executives with External Communications mission critical priorities. This includes supporting executives who are working on projects such as: differentiating the corporate brand, building out the corporate narrative, strategically aligning reputation to business outcomes, changing perceptions, crisis communications, communications related to CSR or ESG, navigating PR and media efforts and measuring the impact of external communications initiatives.

Ms. Plank brings perspective to communications leaders from over a dozen years of studying and advising on consumer insights. Prior to joining the Communications advisory team, she advised marketing and communications leaders on strategy related to Consumers, Culture and Customer Experience. She has deep experience translating the behaviors of specific generations and demographic groups, and has worked closely with healthcare brands. She has led and authored research with application to a range of marketing and communication strategies, and created and delivered workshops that served to not only inform, but inspire. As a passionate teacher of research and insights, she's not only focused on why people do what they do, but more importantly, what brands can do to create communications that are meaningful to their target audiences.
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Wednesday, May 25, 2022 / 01:30 PM - 02:15 PM EDT
Ask the Expert: ESG Communications

Communications and marketing leaders are stepping into more responsibilities related to telling their organization’s ESG story. Join this session to ask your questions about how to build an ESG narrative, engage audiences beyond investors, work within reporting frameworks and ratings, write audience-centric ESG disclosures, and how to leverage ESG as a brand opportunity.

Wednesday, May 25, 2022 / 03:00 PM - 03:30 PM EDT
From Acceptance to Active Support: 3 Keys to Audience-Centric Messaging

It’s one thing to get your message across, but it’s quite another to get your audience to actually do anything differently, as a result. This session will underscore how important it is to make your communications all about them, with actionable steps to engaging active supporters who will carry your message forward.

Join us to hear from Gartner experts and thought leaders.