Tuesday, April 30, 2019 08:30 AM|Tuesday, April 30, 2019 09:15 AM
20/20: Deliver Seamless Customer Experiences With Marketing Technology Integration
To deliver seamless, multichannel customer experiences, marketers must integrate data, content and business logic across touchpoints and systems. But successful martech integration isn’t simply a technical task. Clearly-defined business objectives, customer insights, adequate resourcing and cross-organization alignment are all critical to delivering the relevant experiences your customer expect.
Join Gartner and Airbnb's creative production manager, Hoon Kim, to learn:
- What are the relevant tools, interfaces and code that help tie together disparate systems and databases?
- How do I develop a roadmap to prioritize my marketing technology integration initiatives?
- How can I obtain buy-in and cooperation across my company to achieve integration that delivers personalized experiences at scale?