Empathy, once thought of as a skill for customer care reps and designers and taught in leadership courses, has become a necessity for all business employees and experiences . Empathetic companies outperform their peers, and 91% of CEOs say empathy is directly linked to their company's financial performance. Empathy is required to create a customer-centric culture, successfully launch innovative products, and create marketing and sales campaigns that resonate. In this session you will learn:
What empathy is and what it is not
Why customer empathy a must-have trait for companies and employees
How you obtain and use it effectively.