Speaker Bio

Jeffrey L. Cohen

Jeffrey L. Cohen

Director Analyst
Jeffrey L. Cohen is a Director, Analyst in the Gartner for Marketing Leaders practice. With a focus on B2B organizations, Mr. Cohen supports marketing leaders' mission-critical priorities around go-to-market, demand generation, content marketing, account-based strategies and measurement in an actionable way that leads to greater alignment across revenue teams.
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Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Your Demand Generation is Failing — Marketing and Sales Must Rebuild It Together

CMOs and their sales counterparts already collaborate to drive revenue, but it's not working. Whether you call it functional alignment or commercial coordination, you are doing it wrong. We saw that organizations that took a collaborative approach were 20% less likely to hit their targets. Learn how to break demand generation down and rebuild it with participation from marketing and sales to impact revenue.

Monday, May 22, 2023 / 03:30 PM - 04:15 PM MDT
CMO Circle Super Roundtable: The Truth About How Marketing Really Works With Sales

CMOs understand that marketing can and should be a strategic partner with sales. It has been shown to improve overall results. But how do you convince your sales counterparts that you can provide more than support? Bring your successes and your challenges to this open and honest roundtable session. Learn from your peers how to collaborate with sales and have a material impact on revenue.

Tuesday, May 23, 2023 / 12:00 PM - 12:20 PM MDT
Magic Quadrant for Content Marketing Platforms

Every year we review and evaluate content marketing platforms (CMP), and the vendors tell us that there are use cases beyond content marketing. They are right. No marketing campaign occurs without content. Learn how the Magic Quadrant vendors provide complete visibility to all content and campaigns in various stages.

Join us to hear from Gartner experts and thought leaders.