Jennifer Polk

Jennifer Polk

VP Analyst
Jennifer Polk delivers research and advise on personalization, digital commerce and multichannel marketing, specifically strategies, best practices and tools to deliver personalized interactions that improve business results.
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Monday, June 01, 2020 11:30 AM|Monday, June 01, 2020 12:15 PM
Signature Series: Gartner 2020 Top Trends and Marketing Predictions

The future promises new insights and advancements in targeting and personalization. Yet, consumers’ tenuous trust in brands and weariness of data misuse threaten to undermine machine-driven intelligence. At the same time, social and environmental issues are gaining mindshare among consumers and shifting expectations of how corporations and brand should respond.

In this session, you'll learn:

● What are the top trends influencing consumer behavior

● What are the key drivers impacting the future of marketing

● How should you brace your brand and prepare for both

Tuesday, June 02, 2020 09:45 AM|Tuesday, June 02, 2020 10:30 AM
How Leading Consumer Brands Use Personalization to Deliver Growth

Revenue is a key success metric for personalization. Despite marketers' investment in personalization, their efforts routinely fall short of this goal, focusing instead on marketing channel and campaign performance. In this session, you'll learn:

● How to align your personalization strategy to growth objectives

● Best practices for choosing personalization tactics that deliver growth

● Examples of growth-oriented personalization tactics from best-in-class brands

Meet the experts face to face.