The future promises new insights and advancements in targeting and personalization. Yet, consumers’ tenuous trust in brands and weariness of data misuse threaten to undermine machine-driven intelligence. At the same time, social and environmental issues are gaining mindshare among consumers and shifting expectations of how corporations and brand should respond.
In this session, you'll learn:
● What are the top trends influencing consumer behavior
● What are the key drivers impacting the future of marketing
● How should you brace your brand and prepare for both