Julia Murray
Guest speaker

Julia Murray

Director, Global Marketing Communications
Julia Carrillo Murray leads Global Marketing Communications at BASF | Chemetall. Her life journey from Cuba and migrating through Spain to the United States helped cultivate a thought leader, strategic thinker, and multifaceted professional with proven record of results and contributions to sustainable growth and profit improvement. The focus throughout her extensive professional path has been customers and employees; always looking to deliver on the brand promise.
The way Julia approaches leadership is the way she approaches life itself; striving for continuous improvement with a relentless pursuit of knowledge and a commitment to sharing it. Through various roles including sales, marketing, technology management, and engineering, Julia has extracted and distilled valuable life lessons making her the recipient of various awards and accomplishments:
• Advertising Excellence, AdScore® Publishing Research in 2000, 2005, 2007
• Frost and Sullivan 2014 and 2015 Metalworking Fluids New Product Innovation Awards
• Talent Recruitment, Development and Retention Accomplishments
• 2016 MarCom Platinum Award
• 2017 Hermes Creative Platinum Award

Julia Murray is a dedicated leader committed to the enhancement of the organization, its employees and delivering the best customer experience in the surface treatment Industry.
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Wednesday, December 02, 2020 08:45 AM|Wednesday, December 02, 2020 09:30 AM
CMO Story: How CMOs Launch and Lead Customer Experience

CMOs are increasingly looking at how to optimize Customer Experience to maximize customer growth and retention. Leading CX requires a different set of skills, goals, measures, and processes.

In this session you will learn :
- How CMOs can launch a CX program that gains influence throughout the organization
- How a CX vision gives CMOs the opportunity to engage peers in meaningful discussions
- How to balance short-term financial metrics with customer-centric leading measures of future success

Meet the experts face to face.