CMO Circle
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Kimberly Whitler

Kimberly Whitler

Assistant Professor

 

Kimberly Whitler is an Assistant Professor at the Darden School of Business (UVA) and serves on the Advisory Boards of SSA & Company and Transparent Media. Prior to earning her PhD, she worked in U.S. and international General Management and CMO roles, having spent nearly a decade at Procter and Gamble. She has been ranked a “Top Influencer of CMOs” and a “Favorite Professor of Top MBA Students” by Poets and Quants.

 

As a Senior Contributor for Forbes, her articles have received over 2.4 millions views; her academic research on board- and C-level marketing have appeared in Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Academy of Management Journal, The Washington Post, Chief Executive Magazine, Directors & Boards, among others. Whitler’s research regarding the impact of marketers on the board of directors won the 2017 Robert D. Buzzell Marketing Science Institute’s Best Paper of the Year Award. Whitler attended the U.S. Air Force Academy, received a B.A. in Psychology and Business Administration from Eureka College, an MBA from the University of Arizona, and an MS in Marketing and PhD from Indiana University

Monday, April 29, 2019 02:15 PM|Monday, April 29, 2019 03:45 PM

CMO Workshop: Creating and Influencing Disruptive Growth From the C-Suite (Exclusive for CMO Circle Attendees)

Gartner recently found that the #1 strategic priority for CEOs is to drive growth. And to whom do CEOs turn to lead the development and implementation of growth? Marketers. This two-part workshop is designed to engage marketing leaders in a mini case-based discussion regarding: 1) the levers they can pull to create growth, and 2) the ways in which they can lead better implementation.

Tuesday, April 30, 2019 08:30 AM|Tuesday, April 30, 2019 09:15 AM

Roundtable: Overcoming the Central CMO Challenge That Contributes to CMO Dissatisfaction and Turnover (Exclusive for CMO Circle Attendees)

74% of CMOs express dissatisfaction with their role. And 80% of CEOs indicate dissatisfaction with CMO performance. Is it because CMOs are uniformly incompetent? Or is it because roles are misaligned? Based on nine years of research, most CMO roles set CMOs up to fail. This session is designed to have an open discussion about: 1) the ways in which roles are misaligned, 2) drivers of misalignment, and 3) what CMOs can do to resolve it.

Meet the analysts face to face.