Michael McCune

Michael McCune

Sr Director, Advisory
Michael McCune currently serves as a Senior Director in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on strategy, management and operations. Mr. McCune also advises client organizations on the optimization of marketing technology.
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Monday, May 23, 2022 / 11:00 AM - 11:45 AM EDT
Gartner Opening Keynote: Marketing’s Big Shift: Unleash Your Superpowers to Accelerate Value

Marketing and Communications teams have seen increasingly complex customer journeys and changing talent dynamics, plus organization-wide reorientation around digital-first customer strategy. As functional boundaries continue to blur, shadow functions emerge and customer data and technology disperses across the enterprise, leaders are finding it harder to show their value. Join us, and learn how to challenge conventional wisdom about what your team must own – and what you should defer – and how to prioritize the right capabilities, operations, and investments to unlock digital growth and demonstrate your impact on the business.

Tuesday, May 24, 2022 / 01:30 PM - 02:15 PM EDT
Ask the Expert: What Your Customers Really Think of Customer Journey Orchestration

More marketing leaders are turning to customer journey orchestration to drive engagement and guide customers through their journeys. But, what do customers really think of the journey orchestration they experience? How do customers respond to customer journey orchestration? What is the state of most customer journey orchestration today? How can marketing drive growth by coordinating multiple digital and non-digital touchpoints?

Tuesday, May 24, 2022 / 02:45 PM - 04:30 PM EDT
Research Discussion: Orchestrating Complex Customer Journeys

The increased sophistication of omnichannel marketing capabilities has led brands to prioritize the ability to sense and immediately respond to prospects. But as customers experience more complex journeys, brands need to grapple with increased buyer reticence. Join this interactive session to discuss new research on how to use orchestration capabilities to design the journeys customers want.

Wednesday, May 25, 2022 / 01:30 PM - 02:15 PM EDT
Roundtable: A Maverick* Discussion (Exclusive to CMO Circle Attendees)

Gartner's Maverick* research program is our incubator, designed to help our clients review minority positions. In this highly interactive session, CMOs should come prepared with their own minority position to discuss. Consider an answer to this prompt: "What is one thing your colleagues say, do, or believe that you fundamentally disagree with?" Exclusive to CMO Circle attendees

Wednesday, May 25, 2022 / 02:15 PM - 02:45 PM EDT
Who's Afraid of AI? Gauging Consumer Readiness for AI Assistance

AI is already here, but it is unevenly distributed. When should you deploy your next use case and with whom? Are you testing with a ready and receptive segment, or forcing what is feasible on those who won't welcome it? In this session, you will learn:
- How trust relates to access and use of personal information
- How generations differ in their perceptions about AI
- How to integrate consumer readiness in your AI experimentation

Wednesday, May 25, 2022 / 03:00 PM - 03:30 PM EDT
Building the Marketing Engine to Support Complex Customer Journeys

Customer journey orchestration is a common aspiration, but many organizations struggle to develop a consistent process that matures core orchestration capabilities. This session will walk through several case studies designed to help marketers scale the impact of their efforts through better alignment of data, technology and skill sets.

Join us to hear from Gartner experts and thought leaders.