Michael McCune

Michael McCune

Sr Director, Advisory
Michael McCune currently serves as a Senior Director in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on strategy, management and operations. Mr. McCune also advises client organizations on the optimization of marketing technology.
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Wednesday, May 25, 2022 / 02:00 PM - 02:30 PM MDT
Building the Marketing Engine to Support Complex Customer Journeys

Customer journey orchestration is a common aspiration, but many organizations struggle to develop a consistent process that matures core orchestration capabilities. This session will walk through several case studies designed to help marketers scale the impact of their efforts through better alignment of data, technology and skill sets.

Wednesday, May 25, 2022 / 03:45 PM - 04:15 PM MDT
Who's Afraid of AI? How to Gauge Consumer Readiness for AI Assistance

AI is already here, but it is unevenly distributed. When should you deploy your next use case and with whom? Are you testing with a ready and receptive segment, or forcing what is feasible on those who won't welcome it? In this session, you will learn:
- Drivers of consumer perceptions on AI
- Readiness for AI use cases in different sectors
- How to integrate readiness in your AI experimentation

Join us to hear from Gartner experts and thought leaders.