Speaker Bio

Michael McCune

Michael McCune

Sr Director, Advisory
Michael McCune currently serves as a Senior Director in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on strategy, management and operations. Mr. McCune also advises client organizations on the optimization of marketing technology.
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Monday, May 22, 2023 / 11:00 AM - 11:30 AM MDT
Rightsizing the Remit of Marketing Operations

94% of marketing organizations have established or are establishing a formal pursuit of operational excellence. But not all pursuits are equally effective, and ineffective pursuits divert funds away from marketing’s remit to drive growth. With an average expenditure equal to 31% percent of the marketing budget, less may be more as marketing adjusts to self-scrutiny and continuous improvement efforts.

Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: The Future of Marketing Operations

By now, the majority of marketing practices have established a formal strategy and approach for driving the continuous improvement marketing operations. If these efforts bear fruit, then marketing will better align work to strategy, streamline workflows, and resolve critical capability gaps. Then what? In this session we will explore the future of the marketing operations role and function.

Join us to hear from Gartner experts and thought leaders.