Rachel Smith

Rachel Smith

Assoc Principal Analyst
Rachel Smith is an Associate Principal Analyst for the marketing and communications practice. She focuses primarily on research in marketing data and analytics and marketing technology.
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Monday, May 23, 2022 / 03:45 PM - 04:30 PM EDT
Roundtable: Beyond the Marketing Analyst — Emerging Roles for Your Analytics Team

Your marketing analytics team no longer holds an army of analysts. Now, it might include data engineers, data scientists, data interpreters and a host of other titles. In this session, we'll discuss what emerging roles your peers are hiring for, and why.

Tuesday, May 24, 2022 / 01:30 PM - 02:00 PM EDT
Brand vs. Performance Marketing SmackDown: Measure Both Tactics to See Which Ends Up on Top

Advertising is a significant investment expected to yield returns, but many marketers struggle to differentiate the measurement approaches and methods best suited to gauge brand advertising's impacts versus those of performance marketing campaigns.

You will learn:
1. How to measure brand advertising's impact on your customers and your business
2. How to measure performance marketing's impact on your customers and your business
3. How to make sense of both tactics together to prove the value of marketing and advertising to the organization

Join us to hear from Gartner experts and thought leaders.