Channel or distribution partners are an essential resource for organizations to meet commercial growth objectives, with 65% of CMOs expecting to increase their partner marketing investments. Join this session to learn how your peers are optimizing their approach to key channel partner management capabilities, including sales enablement, digital marketing enablement and performance measurement.
Rick LaFond
Director Analyst
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.
In this role, Mr. LaFond works with marketing leaders to optimize go-to-market strategy and execution, specializing in the manufacturing and natural resources industry.
Mr. LaFond's coverage areas include digital marketing, demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.
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In this role, Mr. LaFond works with marketing leaders to optimize go-to-market strategy and execution, specializing in the manufacturing and natural resources industry.
Mr. LaFond's coverage areas include digital marketing, demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.
Monday, May 23, 2022 / 11:30 AM - 12:15 PM MDT
Roundtable: Maximizing Channel Partner Relationships
Tuesday, May 24, 2022 / 12:00 PM - 12:30 PM MDT
Engaging the Modern B2B Buyer to Drive Purchases
The COVID-19 pandemic dramatically accelerated B2B digital buying behaviors. B2B buyers are increasingly using digital channels to discover and evaluate solutions, to execute purchases, as well as to engage both supplier salespeople and other members of the buying group. Join this session to gain an up-to-date picture of B2B buying behavior, and to learn how to adjust marketing and sales enablement strategies, accordingly.