B2B marketing automation platforms are a lynchpin tool for improving pipeline creation. The continuing evolution of this market requires a deep level of customer understanding and brings advancing criteria demands to meet organization and customer needs. You'll learn:
• Mission-critical B2B marketing automation capabilities
• Details of Gartner's 2022 Magic Quadrant for B2B Marketing Automation Platforms
Speaker Bio
Rick LaFond
Director Analyst
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.
In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry.
Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.
Read More
Read Less
In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry.
Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.
Monday, May 22, 2023 / 11:00 AM - 11:20 AM MDT
Magic Quadrant for B2B Marketing Automation Platforms
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Avoid the Paradox of Digital B2B Buying and Create Omnichannel Buyer Value
The modern B2B buyer is an omnichannel buyer, who interacts with a mix of channels across their path to purchase, including digital, humans and third parties. Learn how buyers derive value from these three types of interactions, as well as how to orchestrate a high-value, omnichannel experience.
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Ask the Expert: Optimize Account-Based Marketing Performance (Repeat)
Account-based marketing (ABM) continues to gain traction in B2B, even outside the technology industry. In this session, you can learn the approaches used by your peers to achieve success. You can learn what account engagement tactics have proven successful and how to utilize technology to scale ABM deployment.
Wednesday, May 24, 2023 / 12:00 PM - 12:45 PM MDT
Ask the Expert: Optimize Account-Based Marketing Performance
Account-based marketing (ABM) continues to gain traction in B2B, even outside the technology industry. In this session, you can learn the approaches used by your peers to achieve success. You can learn what account engagement tactics have proven successful and how to utilize technology to scale ABM deployment.