Rick LaFond

Rick LaFond

Director Analyst
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.

In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry.

Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.
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Monday, May 23, 2022 / 01:30 PM - 02:15 PM EDT
Roundtable: Maximizing Channel Partner Relationships

Channel or distribution partners are an essential resource for organizations to meet commercial growth objectives, with 65% of CMOs expecting to increase their partner marketing investments. Join this session to learn how your peers are optimizing their approach to key channel partner management capabilities, including sales enablement, digital marketing enablement and performance measurement.

Tuesday, May 24, 2022 / 01:30 PM - 02:00 PM EDT
Recalibrating Customer Engagement for the Digital-First B2B Buyer

B2B buyers are rapidly embracing digital ways of working and buying, at the cost of deeper deliberation and consensus creation. Join this session to gain an up-to-date picture of B2B buying behaviors, and to learn how to adjust marketing and sales enablement strategies, accordingly.

Tuesday, May 24, 2022 / 03:00 PM - 03:30 PM EDT
Digital IQ Theater: Learn From Genius Industrial and Chemical Brands

Join us for a preview of the key findings from Gartner's Industrials and Chemicals Digital IQ 2022 report, benchmarking the digital marketing performance of industry brands on website, digital marketing, social media and path to purchase. During this session, we will reveal the top performing brands within the industry, review best practices from these genius brands, as well as highlight other digital marketing trends.

Wednesday, May 25, 2022 / 12:00 PM - 12:45 PM EDT
Roundtable: Developing Highly Effective ABM Engagement Strategies

Account engagement is a critical component of an effective account-based marketing (ABM) program. During this session, which is intended for marketing leaders who have started to pilot or have fully adopted ABM, attendees will be able to learn what account engagement strategies and tactics have been effective for other organizations.

Join us to hear from Gartner experts and thought leaders.