Rob activates the Marketing, SG&A and overall project leadership of Business Transformation supporting HP’s Print Strategy. He leads HP’s transformational work to accelerate new growth in printing by discovering, developing, aligning and executing winning customer programs in technology markets. Rob was the Vice-President of Global Marketing for all HP’s +$20Bn print businesses within HP Inc. including InkJet & Consumer Print; LaserJet & Business Print; Graphic Solutions and Managed Print Services & Solutions. Rob has worked internationally for HP in the past 25 years including stints in France as a Division Marketing Manager developing Business PCs, Global Head of Current Business for Consumer PCs and as WW Product Development Director for HP’s Consumer PCs in Silicon Valley. He has worked in a variety of supply chain, business analytics, sales and marketing roles for HP. Prior to HP, Rob worked in publishing for United Newspapers in the UK as a journalist. He attended London University and the London School of Printing - studying Economics, Administration and Publishing Management.