Sally Witzky

Sally Witzky

Sr Director, Analyst
Sally Witzky analyzes marketing organizational and operational trends and best practices. Ms. Witzky advises CMOs to leverage proven and actionable techniques, systems and tools to build in-house strategic marketing capabilities to maximize value creation and strengthen competitive advantage. She will provide strategic guidance to position marketing for growth and innovation as a strategic entity within and for the business to meet and exceed business goals.
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Monday, May 23, 2022 / 03:00 PM - 03:30 PM EDT
Signature Series: CMOs Lead Massive Change: Insights from Gartner's 2022 Marketing Organization Survey

CMOs wrestle with how their marketing organization is to be designed for now and the all-digital future. In this session, you'll learn how CMOs led a massive sweep of changes to include structure, generalists vs. specialists mix, agency mix and more. Yet they still struggle with team skills and operating models to match their C-Level influence, and the agility and accountability they must master.

Monday, May 23, 2022 / 03:45 PM - 04:30 PM EDT
Ask The Expert: Tap Operational Martech as Your Power Strip and Surge Protector

CMOs have invested in their martech stacks yet operational and organizational problems remain which aren't solved by digital experience tech. Operational martech is a gaping hole in the stack yet purpose-built for those challenges. In this session, the expert will discuss and answer your questions about how to use operational martech to power an effective marketing organization and protect it from workload surges.

Tuesday, May 24, 2022 / 01:30 PM - 02:15 PM EDT
Ask The Expert: Congrats! The CMO's Role as President of the In-House Marketing Agency

CMOs have been dabbling with in-house creative and content agencies for years to gain speed and efficiency over outsourcing. In fact, 29% of work carried out by agencies has moved in-house in the last 12 months. The capability includes strategy, innovation and media. In this session, you can ask the expert about this new responsibility and how CMOs can best lead a business within the business as the lead agency.

Wednesday, May 25, 2022 / 03:00 PM - 03:45 PM EDT
Roundtable: CMOs Lead Massive Org Change - Insights from Gartner's 2022 Marketing Organization Survey (Exclusive to CMO Circle Attendees)

Join this interactive peer roundtable about the findings of Gartner's 2022 Marketing Organization Survey results, presented more formally in an earlier breakout session. Come prepared to share changes you made to your org structure and why, your talent mix of generalists and specialists, most in-demand team skills hardest to develop, your current centralized vs. decentralized structure and more.

Join us to hear from Gartner experts and thought leaders.