Sally Witzky

Sally Witzky

Sr Director, Analyst
Sally Witzky analyzes marketing leadership trends and best practices, with an emphasis on building and optimizing high-performance teams. Ms. Witzky helps CMOs leverage proven and actionable techniques, systems and tools to build in-house strategic marketing and digital capabilities to maximize brand and organizational value.
Read More Read Less
Monday, May 23, 2022 / 01:30 PM - 02:00 PM MDT
The 2022 Marketing Organizational Design and Talent Survey

CMOs wrestle with questions about how their marketing organization should be structured for now and the all-digital future. In this session, we'll share the 2022 Marketing Org & Talent Survey findings to help you benchmark your organization structure and talent strategies against those of your peers.

Monday, May 23, 2022 / 04:45 PM - 05:30 PM MDT
Ask The Expert: Tap Operational Martech as Your Power Strip and Surge Protector

CMOs have invested in their martech stacks yet operational and organizational problems remain which aren't solved by digital experience tech. Operational martech is a gaping hole in the stack yet purpose-built for those challenges. In this session, the expert will discuss and answer your questions about how to use operational martech to power an effective marketing organization and protect it from workload surges.

Tuesday, May 24, 2022 / 10:30 AM - 11:15 AM MDT
Ask The Expert: Contract Negotiation Clinic: Congrats! The CMO's Role as President of the In-House Marketing Agency

CMOs have been dabbling with in-house creative and content agencies for years to gain speed and efficiency over outsourcing. In fact, 29% of work carried out by agencies has moved in-house in the last 12 months. The capability includes strategy, innovation and media. In this session, you can ask the expert about this new responsibility and how CMOs can best lead a business within the business as the lead agency.

Tuesday, May 24, 2022 / 12:00 PM - 12:45 PM MDT
Ask The Expert: The 2022 Marketing Organization and Talent Survey

Join this interactive session to address your specific questions about the 2022 Marketing Organization and Talent Survey results, presented more formally in the breakout session. Come prepared to ask the expert questions related to the survey covering the most recent marketing organization and talent trends, and how you might benchmark against your peers.

Join us to hear from Gartner experts and thought leaders.