Your destination for marketing excellence, strategy and innovation

  • Drive your marketing vision, communicate your strategy and lead with confidence
  • Gain critical insights to navigate global and local market changes and socioeconomic shifts
  • Deliver an exceptional customer experience across all channels and touchpoints
  • Understand data driven marketing and analytics to achieve your goals and measure success
  • Evaluate the vast marketing technology trends and identify the solutions that support your goals
  • Identify platforms and tools to influence B2B buying, engagement and growth

Join a community

By attending Gartner Marketing Symposium/Xpo you’re joining a community of trailblazers, thought leaders and industry experts pushing the bounds of marketing. This marketing conference is the one place you can access research-backed sessions, get expert advice on your specific challenges and interact with colleagues — all in one place, over three days. Hear what attendees are saying.


Meet with Gartner experts behind the latest research and take advantage of your opportunity to meet with them in a private Gartner one-on-one during the conference.


Get inspired by fellow visionary leaders who have unique perspectives on marketing strategy, leadership, technology and business.


Connect with your fellow marketers from all industries and dive into thoughtful conversations spurred by powerful sessions. 

Technology solutions

Evaluate cutting-edge technology and solution providers in the Solution Showcase and during solution provider sessions. 

Who should attend

Marketing Executives:

  • Chief Marketing Officer
  • Chief Customer Officer
  • Head of Marketing
  • Head of Digital Marketing
  • Business-Unit Leader

Marketing Leaders:

  • VP Customer Experience
  • VP Customer Insight
  • VP Marketing Data and Analytics
  • VP Marketing Technology
  • VP Content Marketing 

Marketing teams focused on:

  • Social media
  • Content marketing
  • Marketing trends
  • Design and strategy
  • Multichannel marketing

Gartner CMO Circle program

Looking for an effective CMO conference? This experience is designed exclusively for a select group of Chief Marketing Officers focused on their unique needs, perspectives and desire to connect with other CMOs. The role of Chief Marketing Officer has never been more exhilarating or challenging. Meeting the demands for rapid business growth, responding to significant changes in consumer behavior, navigating the rapidly shifting media and technology landscape, and staying ahead of disruptive business forces is complex and all-consuming.

Through a blend of Gartner insight, inspiration from external thought leaders, peer-led dialogue and exclusive networking opportunities, join a global community of CMOs to discuss and learn how to excel in today’s challenging environment. 

Application and approval required.

Maximize learning by attending as a team

Get a group rate discount when you come with your team and participate together in relevant sessions or split up to cover more topics.

Convince your boss

Attending a Gartner conference can help spur new ideas, fast-track project strategy and execution, and advance your professional skills. These materials will aid you in gaining approval to attend from your manager.

Honestly one of the best conferences I have ever been to. The sessions are impactful and thought-provoking without sales pitches, which was awesome! I am among a lot of like-minded executives, which is refreshing for a conference of this caliber.

Amanda K.

Sr. Digital Campaign Optimization Manager, Optum

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