Your destination for marketing excellence, strategy and innovation

  • Drive your marketing vision, communicate your strategy and lead with confidence
  • Gain critical insights to navigate global/local market changes and socioeconomic shifts
  • Deliver an exceptional customer experience across all channels and touchpoints
  • Understand marketing data and analytics to achieve your goals and measure success
  • Evaluate the vast martech landscape and identify the solutions that support your goals
  • Identify platforms and tools to influence B2B buying, engagement and growth

Join a community

By attending Gartner Marketing Symposium/Xpo you’re joining a community of trailblazers, thought leaders and industry experts pushing the bounds of marketing. This conference is the one place you can access research-backed sessions, get expert advice on your specific challenges and interact with colleagues — all in one place, over three days.


Meet with Gartner experts behind the latest research and take advantage of your opportunity to meet with them in a private Gartner one-on-one during the conference.


Get inspired by fellow visionary leaders who have unique perspectives on marketing strategy, leadership, technology and business.


Connect with your fellow marketers from all industries and dive into thoughtful conversations spurred by powerful sessions. 

Technology solutions

Evaluate cutting-edge technology and solution providers in the Solution Showcase and during solution provider sessions. 

Who should attend

Marketing Executives:

  • Chief Marketing Officer
  • Chief Customer Officer
  • Head of Marketing
  • Head of Digital Marketing
  • Business-Unit Leader

Marketing Leaders:

  • VP Customer Experience
  • VP Customer Insight
  • VP Marketing Data and Analytics
  • VP Marketing Technology
  • VP Content Marketing 

Marketing teams focused on:

  • Social media
  • Content marketing
  • Marketing trends
  • Design and strategy
  • Multichannel marketing

Gartner CMO Circle program

The Gartner CMO Circle program offers an exclusive and targeted experience to CMOs and attendees who are the true head of marketing in their organization.

Modern CMOs must shepherd their brand through a complex cultural landscape, create an environment that can attract, retain and develop talent, and effectively communicate the value of marketing to other leaders, all while driving revenue and improving customer experience. This exclusive CMO Circle experience at Gartner Marketing Symposium/Xpo exposes you to the data, the insights and the collaboration to succeed in this increasingly challenging environment — both personally, from finding your own purpose and job satisfaction, and professionally. 

Application and approval required.

Maximize learning by attending as a team

Get a Group Rate Discount when you come with your team and participate together in relevant sessions or split up to cover more topics.

Convince your boss

Attending a Gartner conference can help spur new ideas, fast-track project strategy and execution, and advance your professional skills. These materials will aid you in gaining approval to attend from your manager.

Honestly one of the best conferences I have ever been to. The sessions are impactful and thought-provoking without sales pitches, which was awesome! I am among a lot of like-minded executives, which is refreshing for a conference of this caliber.

Amanda K.

Sr. Digital Campaign Optimization Manager, Optum

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