The World’s Most Important Gathering of CMOs and Marketing Executives™

May 23 – 25, 2022 | Aurora, CO

Connect for resilience and growth

The virtual Gartner Marketing Symposium/Xpo, August 31 – September 2, 2021, offered content for every member of the marketing team — from CX strategy to brand strategy. CMO’s and marketing leaders gained the skills to bring their marketing vision to life.

At the conference, the top 5 sessions that CMO’s and marketing leaders attended included:

  1. Keynote: The Ecology of Vital Connections — New Pathways for Resilience and Growth
  2. Build a Marketing Measurement Framework That Lasts
  3. Four Critical Components of Highly Effective Content Strategies
  4. Why Digital Experiences Don't Pay Off, and How to Avoid That Fate 
  5. Rebalancing Channels for a Best-in-Class Digital Marketing Strategy

We hope you enjoyed the virtual 2021 Gartner Marketing Symposium/Xpo!  If you missed it, be sure to explore what was covered at the conference.

The program for the 2022 Gartner Marketing Symposium/Xpo is underway and we look forward to sharing details soon!

Marketing leadership

The CMO has always worn multiple hats: brand representative, head of the marketing function and member of the executive leadership team. Transform your thinking and lead the way in driving new experiences to make your business ready for tomorrow. 

Marketing innovation

Lead digital transformation and drive marketing innovation to evolve your brand strategy and value proposition in an ever-changing environment. Adapt to changing consumer behaviors with impactful messaging and discover how winning brands outperform after crises. 

Strategic advice

Meet with Gartner experts to learn about the latest strategic trends in marketing, discover the latest marketing technologies and explore how you can apply these insights to achieve your goals.

Marketers are resilient. They continue to blaze a new path forward in these unprecedented times. Join us for our showcase of thought leadership on how you can fortify your marketing strategy for the continued uncertainty to come.

Cassandra Nordlund

Director, Advisory, and Conference Chair

Join us in 2022

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    Join a community of CMOs and marketing leaders

    Our virtual conference offered attendees the opportunity to advance their thinking as strategic leaders and bring their marketing vision to life with the best mix of insight and research-backed sessions that help to cut through the hype and deliver deeper into the areas that drive results. 

    Build strategies, pursue marketing innovation and align resources to deliver results
    • Outperform like a winning brand after crises
    • Optimize marketing budgets to maximize performance
    • Create impactful messaging on contentious topics that consumers care about
    • Evolve brand strategy and value proposition for broader resonance
    • Deliver a customer experience (CX) that improves growth and loyalty
    Create exceptional customer experience that set your organization apart
    • Build actionable views of your customers 
    • Develop insights on how to optimize the moments that matter in the customer journey
    • Inform decision making with the right data, insights and analytics
    • Identify customer needs, expectations and perceptions 
    • Deliver on your CX promise through an effective CX strategy
    Accelerate growth as a marketing operations leader through data sourcing, integration and management
    • Discover the latest insights to optimize your organizational structure 
    • Transform your existing project management approach using agile marketing practices
    • Build a more scalable, flexible and resilient marketing organization 
    • Leverage marketing data and analytics to measure success
    • Evaluate the martech landscape and identify solutions that support the marketing organization
    Identify platforms and tools to influence B2B buying, engagement and growth
    • Execute high-impact B2B personalization through account-based marketing
    • Discover advances in demand generation and sales enablement
    • Learn how to manage and optimize your results across B2B direct and indirect sales channels
    • Employ new strategies to engage B2B buyers in an uncertain environment
    Leverage digital channels to deliver business growth
    • Develop an effective digital marketing strategy to achieve business goals
    • Translate digital strategy into effective campaigns to improve digital marketing ROI
    • Learn how CMO priorities are changing in terms of the shift toward digital channels
    • Gain key insights to drive your own key initiatives 
    • Adopt a coordinated multichannel approach to make a well-informed decision with data-driven benchmarking 

    2021 Tracks at a Glance

    Attendees had access to over 100 sessions of the latest Gartner research specifically designed to help marketing leaders meet the demands of the future. Each track had a particular area of focus that helped deliver what matters most to you and your organization.

    Track A

    Redefine Marketing’s Role as Business Builder

    Marketing leaders must lead digital transformation, formalize operational agility, clarify strategy, drive innovation and prove the value of marketing to the business. Learn how to harness marketing’s expanded role and accelerate marketing’s contribution to growth.

    Track B

    Power Transformation With Insight, Data and Analytics

    Discover whether to pursue a unified view of the customer and use the right methods to measure marketing impact. Learn how to build a strong foundation in data management and adopt next-generation skills, all while increasing the sophistication of your function and measuring its impact.

    Track C

    Deliver on the Promise of Customer Experience

    Marketing leaders need actionable views of their customers, insight on how to optimize the customer journey and the right data to measure success. Learn how to prepare to make the CX investments that enhance your organization and meet your customers where they are.

    Track D

    Adapt Multichannel Strategy to Evolving Expectations

    To achieve growth, marketing leaders must now redefine their plans for a new normal. Learn how to orchestrate and execute a connected multichannel strategy by overcoming key challenges, from strategy creation to tech selection to campaign execution.

    Track E

    Grow Revenue Through a Connected Commercial Strategy

    Strong B2B and B2C marketing leaders must quickly adapt to new buyer expectations and an evolving competitive landscape to take advantage of new opportunities. Learn valuable insights about post-COVID-19 buying dynamics, emerging sales tools and innovative practices to respond effectively.

    Track F

    Realize the Value of Your Technology Ecosystem

    Benchmark and advance your martech ecosystem with the right technologies, data, team and governance, and embrace collaboration needed to drive digital transformation. Learn how to chart your own course to stay ahead of the competition through agile marketing technology leadership.

    Track G

    Activate Your Brand Purpose and Narrative for Growth

    Join us and learn how to activate your company’s brand purpose and corporate narrative to drive growth during these times of transformation while providing audiences with the cohesive experience they expect when communicating with the organization.

    Ready to register?

    Secure your space now.