Gartner Marketing Symposium/Xpo

June 1 – 3, 2020 | San Diego, CA

Master your marketing leadership and power a world-class strategy

Join over 1,600 of your marketing executive peers for an unparalleled program designed for CMOs and their leadership teams. You'll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy. 

Gartner Marketing Symposium/XpoTM 2020 is the place to hone your leadership skills, refine your marketing strategies and find innovative solutions to help power your marketing team.

Navigating Change

Examine the opportunities and challenges emerging for marketers today, as industries are evolving or dying, audiences are polarizing and global market considerations have never been more relevant.

Marketing Leadership

Transform your thinking and discover new approaches for each level of leadership. Access insights and data to shepherd your brand through complex shifts in culture, talent and technology.

Meaningful Networking

Interact with your esteemed peers to gain firsthand insight from those facing challenges similar to yours and meet face to face with the subject matter experts behind the latest marketing research. 

The Gartner difference

Gartner is the world’s leading research and advisory company. We equip leaders and their teams in every major business function with the indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. Across every industry and enterprise size, Gartner provides the expertise needed to tackle your key initiatives, stay ahead of competition and grow your organization’s value.

Gartner Marketing Symposium/Xpo at a glance

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attendees

Evaluate

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exhibitors

Engage with

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Gartner experts

Learn from

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research-driven sessions

Join a community of CMOs and marketing leaders

Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for:

  • CMOs and marketing executives striving to communicate marketing vision and strategy, and lead with confidence
  • Marketing insights and strategy leaders wanting to gain critical insights to navigate global/local market changes and socioeconomic shifts
  • Marketing operations leaders leveraging marketing data and analytics to measure success, evaluate the martech landscape and identify the solutions that support the marketing organization
  • B2B marketing leaders focused on identifying platforms and tools to influence B2B buying, engagement and growth

Tracks at a Glance

Our topic-focused agenda will cover challenges most critical to CMOs and their leadership teams. As we continue to finalize the 2020 agenda, preview the agenda items we dove into at Marketing Symposium/Xpo 2019. 

Customer Experience

Savvy brands recognize that they’re only as good as their customers’ last, best customer experience. We’ll give you the insight and tools to take your CX to the next level.

Data, Analytics & Measurement

Achieve your marketing goals and measure your successes through adept use of data and analytics. We’ll inspire you with advances in measurement, modeling, and targeting and personalization.

Emerging Customer and Market Insights

Industries are evolving or dying, audiences are polarizing and global/local market considerations have never been more relevant. We’ll help you stay ahead by helping you understand how the landscape is changing.

Influencing B2B Buyers

B2B marketers have unique needs. We’ll help you stay ahead with emerging enterprise and small business buyer insights and inspire you with advances in demand generation and sales enablement.

Marketing Technology

Marketing leaders struggle with technology acquisition and deployment. We’ll help you understand the vast martech landscape and make the right decisions to support your strategy.

Multichannel Marketing

Today’s customer may pick up your marketing message at any stage of their purchase, in any channel. Explore how to orchestrate your channel activities to deliver the right messages to the right customer at the right time to drive business outcomes.

Vision and Leadership

Strategizing, communicating and executing your vision as a marketing leader is critical and increasingly complex. Through Gartner experts and innovative ideas from industry leaders, we’ll inspire you to bring your ideas to life and deliver results.

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