The World’s Most Important Gathering of CMOs and Marketing Executives™

May 22 – 24, 2023 | Aurora, CO

Harness Marketing’s Power and Purpose

At the virtual Gartner Marketing Symposium/Xpo 2022 conference, May 23 – 25, CMOs and marketing leaders learned how to spark new ways of thinking. They meet Gartner experts and marketing leader peers to fulfill their department’s purpose to drive growth. 

At the conference, the top 5 priorities that CMOs and marketing leaders met on included:

  1. Reasserting marketing’s digital orchestrator role
  2. Preparing for the future of hybrid marketing
  3. Integrating budgets, planning and activation
  4. Measuring marketing value shared with stakeholders 
  5. Rebuilding the marketing and communications engines for flexibility

We hope you enjoyed the virtual 2022 Gartner Marketing Symposium/Xpo conference!  If you missed it, be sure to explore what was covered at the conference.

The program for the 2023 conference is underway and we look forward to sharing details soon!

Strategic advice

Meet with Gartner experts to learn about the latest strategic trends in marketing, discover the latest marketing technologies and explore how you can apply these insights to achieve your goals.

Marketing leadership

The CMO has always worn multiple hats: brand representative, head of the marketing function and member of the executive leadership team. Transform your thinking and lead the way in driving new experiences to make your business ready for tomorrow. 

Marketing innovation

Lead digital innovation to evolve your marketing strategy and value proposition in an ever-changing environment. Adapt to changing consumer behaviors with impactful messaging and discover how winning brands outperform after crises. 

Now is the time for marketing leaders to redefine their function and blaze a trail forward for their organization. Join us in 2022 for a new look at how to identify, hone and harness marketing’s unique power and purpose, for success not just within marketing but across the entire enterprise.

Kristina LaRocca-Cerrone

Conference Chair and Senior Director, Advisory, Gartner

Join us in 2023

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    Join a community of CMOs and marketing leaders

    Our conference offered attendees the opportunity to advance their thinking as strategic leaders and bring their marketing vision to life with the best mix of insight and research-backed sessions that help to cut through the hype and deliver deeper into the areas that drive results.

    Build strategies, pursue marketing and digital innovation and align resources to deliver results
    • Outperform like a winning brand after crises.
    • Optimize marketing budgets to maximize performance.
    • Create impactful messaging on contentious topics that consumers care about.
    • Evolve brand strategy and value proposition for broader resonance.
    • Deliver a customer experience (CX) that improves growth and loyalty.
    Create exceptional customer experience that set your organization apart
    • Build actionable views of your customers. 
    • Develop insights on how to optimize the moments that matter in the customer journey.
    • Inform decision making with the right data, insights and analytics.
    • Identify customer needs, expectations and perceptions.
    • Deliver on your CX promise through an effective CX strategy.
    Accelerate growth as a marketing operations leader through data sourcing, integration and management
    • Discover the latest insights to optimize your organizational structure. 
    • Transform your existing project management approach using agile marketing practices.
    • Build a more scalable, flexible and resilient marketing organization. 
    • Leverage marketing data and analytics to measure success.
    • Evaluate the martech landscape and identify solutions that support the marketing organization.
    Identify platforms and tools to influence B2B buying, engagement and growth
    • Execute high-impact B2B personalization through account-based marketing.
    • Discover advances in demand generation and sales enablement.
    • Learn how to manage and optimize your results across B2B direct and indirect sales channels.
    • Employ new strategies to engage B2B buyers in an uncertain environment.
    Leverage digital channels to deliver business growth
    • Develop an effective digital marketing strategy to achieve business goals.
    • Translate digital strategy into effective campaigns to improve digital marketing ROI.
    • Learn how CMO priorities are changing in terms of the shift toward digital channels.
    • Gain key insights to drive your own key initiatives. 
    • Adopt a coordinated multichannel approach to make a well-informed decision with data-driven benchmarking. 

    2022 Tracks at a Glance

     Attendees had access to over 60 sessions of the latest Gartner research specifically designed to help CMOs and marketing leaders drive organizational growth. Each track had a particular area of focus that helped deliver what matters most to their business.

    Track A

    Assert Marketing’s Relevancy and the Relevancy of Your Marketing

    Campaigns aren’t dead, but they no longer reflect all that marketing has to offer. Attendees learned from the experts how to define and defend the value of marketing’s own next best action.

    Track B

    Shape the Future of Marketing With Insight, Data and Analytics

    Insight, data and analytics are propelling us into the next wave of marketing evolution. Attendees learned to hone the skills, tools and vision necessary to optimize marketing, inform critical business decisions and differentiate from competitors.

    Track C

    Succeed in Customer Experience

    CX is expansive, and what companies do to succeed in CX requires a narrow and specific focus. Attendees discovered what capabilities, cultural changes and processes marketing and CX leaders need to have in order to adopt to move from saying CX is important to doing CX.

    Track D

    Orchestrate Multichannel Marketing to Support the Customer Journey

    Best-in-class digital marketers drive business growth through coordinated customer engagements. Attendees heard how to effectively manage touchpoints and improve journey orchestration to deliver business goals.

    Track E

    Defining Marketing’s Role in Driving Commercial Growth

    Marketing leaders increasingly find themselves pressured to support commercial growth goals while their budgets are declining. Attendees explored how to proactively define marketing’s role in driving commercial growth through sales channels.

    Track F

    Extend the Impact of Your Martech Ecosystem

    Marketing leaders are in a unique position to direct and influence their enterprise through digital transformation. Attendees learned how to prove the value of their technology investments, navigate the martech landscape and support their marketing strategy.

    Track G

    Leading From Within: Communicating Internal/External Change

    After a season of disruptive change, many organizations are focusing on what they truly are. Attendees explored how to architect and activate communications strategy across a diverse spectrum of employees, business partners, shareholders and customers.